What are the responsibilities and job description for the Marketing Coordinator position at Maricamp Animal Hospital?
POSITION SUMMARY
The Marketing Coordinator for Maricamp Animal Hospital will play a vital role in driving new patient acquisition and enhancing client retention through targeted lead-generation strategies and community engagement initiatives. This position involves managing all marketing disciplines with an emphasis on social media content, supporting the front desk team in converting incoming leads, and overseeing the marketing budget to ensure alignment with revenue targets. The ideal candidate will possess a strong marketing background, excellent analytical skills, and a passion for animal care, contributing to our mission of providing exceptional veterinary services while fostering lasting relationships with our clients..
ABOUT THE COMPANY
Our mission is to empower a lifetime of memories, bringing pet health solutions that impact our community. We provide owners with the education they need in order to make a fully informed decision about their pets health care. We are dedicated to providing exceptional veterinary care and services to our community's pets. We are seeking a passionate and driven Marketing Coordinator to join our team and help us grow our patient base while enhancing our service offerings Our core values are the backbone of our business and guide our hiring process : we create impact, have discipline, are accountable, in alignment, results-oriented and inspirational.
Our team members hold tremendous value and are an integral part of creating an environment of success and wins from the clients and patients. It is our intention to assist every team member in achieving their personal, professional and financial goals.
OBJECTIVES
Develop and implement strategies to attract new patients through targeted marketing campaigns, community outreach, and partnerships. Track and analyze lead sources to optimize acquisition efforts.
Create and curate engaging content for our social media platforms to increase brand awareness, educate pet owners, and promote hospital services. Monitor social media trends and analyze engagement metrics to refine content strategies.
Identify community events and execute engaging memorable experiences that will create engagement to grow the database and gain new clients and provide a proposal to leadership to determine involvement.
Produce and share a mix of compelling thought leadership, staff, and client video content weekly, maximizing reach and engagement through strategic distribution across all social media platforms and targeted outbound campaigns.
Maintain and optimize email and other marketing systems to facilitate proactive patient communications, ensuring a mix of timely updates, educational content, and personalized messaging that enhances client engagement and drives appointment bookings
Consistently source and secure glowing client 5-star reviews per month
Act as key stakeholders for our third-party business consultant, Cardone Ventures, and work in collaboration with the leadership team to execute recommended action plans
Design marketing collateral as needed
Document best practices and Standard Operating Procedures (SOPs) for the marketing department
Utilize performance data to make informed recommendations on marketing tactics. Regularly analyze campaign effectiveness and adjust strategies to optimize results.
COMPETENCIES
Proven experience in digital marketing, with a solid understanding of campaign strategy to support new patient and revenue goals.Experience developing marketing campaigns that align with the hospital's wellness services and long-term care offerings. Understanding of different pet owner demographics, including high-income individuals who prioritize animal wellnessStrong Data-driven approach with strong analytical capabilities, including knowledge of data reporting, KPI tracking, and experience with website and marketing analytics tools (e.g., Google Analytics, Google SO, SEMRush).Proficiency in managing campaigns across multiple platforms, including social media, email, and in-hospital promotionsExperience in optimizing landing pages, and user funnels, and conducting A / B testing to enhance conversion rates.Strong organizational skills with the ability to tightly manage campaign timelines and multitask effectively. Excellent written and verbal communication skills, along with strong interpersonal abilities to foster collaboration and professionalism.Solid understanding of best practices for video content, photography, graphic design, and copywriting to ensure high-quality deliverables.Holds self and team members accountable for principled decision-making, consistently implementing the organization’s mission, vision, and core values.Takes ownership of results and their impact on the team, demonstrating a commitment to continuous improvement.
EDUCATION AND EXPERIENCE
3-5 years proven experience in a healthcare or veterinary setting, other service-based experience may be consideredBachelor's degree in Marketing or related field desired. Bilingual English & Spanish is a plus
PHYSICAL REQUIREMENTS
Ability to spend prolonged periods of time standing, sitting, or walkingMust be able to lift at least 25lbs Possible Travel Required : Up to 15% for Continuing Education & Training Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirementsPosition may require weekend and evening shifts
Job Type : Full-time
Salary : $18.00 - $22.00 per hour
Expected work hours : 40 per week
Benefits :
Uniform Reimbursement
401(k) with employer match
Dental Insurance
Employee assistance program
In-House Veterinary Care Employee Discount
Supplemental Insurance Options
Paid time off
Employee Discount Program
Professional development assistance
Referral program
Vision insurance
Schedule :
Rotating Day shift, 40 hours per week to be scheduled during business hours
Business Hours : Monday to Friday 8am-6pm and Saturday, 8am-1pm.
Overtime Available
Work setting : In-person
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Maricamp Animal Hospital recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.
Salary : $18 - $22