Marketing Coordinator

Job Title: Marketing Coordinator

Location: Charlotte, NC

Website: worldsbestboatcover.com

About Marine Concepts

Marine Concepts is a growing enthusiast brand in the marine aftermarket space. We specialize in innovative boat covers and will be expanding into other products across the marine category. Originating out of Lake of the Ozarks, we’ve spent the last two years scaling the brand and product into new markets across the country. Our differentiated products, loyal customer base, and exceptional performance have driven rapid growth. As we continue to expand nationally, we aim to maintain our reputation for quality and innovation while exploring opportunities to broaden our product portfolio.

Partnering with Marine Concepts is Kanbrick, a long-term investment partnership dedicated to helping businesses reach their full potential.

About the Role

We are seeking a passionate and driven Marketing Coordinator to join our team and contribute to the growth and success of Marine Concepts. This role will focus on collaborating with company leadership, our marketing agency, and dealer sales network to execute impactful marketing campaigns and solidify our position as a leading brand in the marine industry.

This is a unique opportunity to work with a passionate and entrepreneurial team in a fast-growing business and make a real impact on the brand's trajectory. Enthusiasm for the outdoor enthusiast brands or the boating industry is a plus!

Key Responsibilities

Marketing Strategy, Coordination, and Execution

• Collaborate with company leadership to develop and implement marketing strategies that drive brand awareness, customer acquisition, and revenue growth. Translate strategies into actionable marketing plans with clear objectives and timelines.
• Partner with our marketing agency to execute marketing initiatives across various channels, including digital marketing, content marketing, social media, email marketing, and events.
• Develop and maintain an annual marketing calendar that outlines key initiatives, budget allocations, promotions, and cross-channel campaigns.
• Manage the day-to-day execution of marketing campaigns, ensuring alignment across all stakeholders and timely delivery of campaign assets.
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments.
• Ensure brand consistency across all marketing efforts, adhering to brand guidelines and messaging.
• Manage marketing budgets and resources effectively.
• Maintain accurate records of marketing activities, campaign performance, and budget allocation.
• Engage with our national dealer network to gather content, feedback, and insights to enhance marketing efforts.
• Coordinate the creation of high-quality content, including website copy, blog posts, social media updates, email newsletters, and marketing materials.
• Work closely with the sales team to ensure seamless lead generation and nurturing, maximizing conversion rates.
• Collaborate with the agency to ensure accurate and timely reporting on marketing performance.

Research and Development

• Stay abreast of the latest marketing trends, technologies, and best practices in the marine industry.
• Conduct competitive research to identify opportunities and threats, and inform marketing strategies.
• Assist the agency in identifying and evaluating new marketing channels and tactics to reach target audiences.
• Support the development and refinement of brand positioning, messaging, and content strategies.

Team & Culture

• Actively collaborate with cross-functional teams (sales, product development, etc.) to achieve shared business goals.
• Foster a performance-focused, data-driven, and accountability-oriented culture within the marketing team.
• Serve as a brand ambassador, embodying and promoting Marine Concepts’ values and vision.

Qualifications

• 2-5 years of experience in marketing, preferably with experience in consumer products or the marine industry.
• Proven track record of developing and executing successful marketing campaigns.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing platforms).
• Bachelor’s degree in marketing, communications, or a related field is preferred.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite, marketing automation, and CRM tools (e.g., HubSpot). 
• Excellent communication, interpersonal, and presentation skills.

Bonus Points:

• Experience across both offline and online marketing channels.
• Experience with event and trade show marketing.
• Direct experience managing SEO, SEM, Social Media, and Email Marketing campaigns.
• Graphic design skills (e.g., Adobe Creative Suite).
• Experience with video editing and production.

Personal Characteristics

• Excellent written and verbal communication skills.
• Strong organizational and time management skills.
• Exceptional attention to detail and accuracy. 
• Self-starter with high energy and a growth mindset.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Collaborative team player with a strong focus on results.

Perks & Benefits

• Target Compensation (salary bonus): $70,000-90,000
• Healthcare Insurance: Medical, dental, and vision coverage
• Retirement Planning: 401(k), starting Q2 2025
• Flexible Time Off & Vacation Policy: Generous PTO and vacation time to support work-life balance.
• Flexible Office Policy: Hybrid work model with a minimum of 3 in-office days per week.
• Opportunity for Growth: We are a rapidly growing company with ample opportunities for professional development and advancement.
• Dynamic and Supportive Team: You'll be joining a passionate and collaborative team that values innovation and creativity.

Why Join Marine Concepts?

• Be part of a growing and innovative company: Contribute to the success of a dynamic brand that is revolutionizing the marine industry.
• Make a real impact: Play a key role in shaping the future of Marine Concepts and its product portfolio.
• Join us in the early phases of growth: Experience the excitement of building a national brand and contributing to its expansion.
• Work with a supportive and entrepreneurial team: Collaborate with talented and passionate individuals who are committed to driving the company's success.
• Enjoy a rewarding career: We offer a competitive compensation and benefits package, opportunities for growth, and a positive work environment where your contributions are valued.