What are the responsibilities and job description for the Senior Manager, Content Strategy Job at Mariner Wealth Advisors in Overland Park position at Mariner Wealth Advisors?
Position Overview
As Senior Manager, Content Strategy , you will lead the development and execution of a comprehensive content strategy that aligns with the firm’s objectives, engages our target audiences and elevates our brand. This position plays a critical role in creating compelling, compliant content across multiple platforms while driving innovation and collaboration within the marketing team and across business leaders.
Core Responsibilities :
- Design and execute a content strategy that drives client engagement and supports business objectives.
- Create multi-channel content plans tailored to diverse audience segments.
- Oversee the development of high-quality, engaging content, including website, whitepapers, articles, newsletters, podcasts, videos, social media posts, email campaigns, webinars and more.
- Manage a cohesive editorial calendar aligned with marketing campaigns and priorities.
- Partner with subject matter experts to simplify complex financial concepts into clear, impactful messaging.
- Help mentor and coach a team of writers, designers and external content partners.
- Collaborate with internal teams, including marketing, business development, and advisors, to align content needs and execution.
- Use analytics to measure content performance and adjust strategies based on data insights.
- Stay informed on industry trends, client behaviors and competitor insights to refine content initiatives.
- Ensure all content adheres to regulatory requirements and aligns with the firm’s tone, voice and brand standards.
Qualifications :
J-18808-Ljbffr
