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Manager, Shopper Marketing (Key Accounts)

Mark Anthony Brands Inc.
Chicago, IL Full Time
POSTED ON 1/7/2025
AVAILABLE BEFORE 3/6/2025

This role is responsible for leading the strategy & execution of omnichannel shopper marketing programs in specific chain accounts. The Manager, Key Accounts will be a functional leader and sales partner for developing Key Account strategy and annual retail planning. ​

Accountabilities:

  • Manage the development of omni-channel marketing strategies and programs that align with brand and business goals in specific chain accounts.​
  • Develop and execute shopper marketing programs that drive feature and display activity in store.​
  • Develop pre-shop, click & collect, and shopper media activities to drive purchase in top Key Accounts. ​
  • Work closely with MABI Sales & Key Accounts Leadership to understand the business, within customers, and provide strategic solutions.
  • Presentations to Sales & Marketing Leadership as well as external customers

Key Metrics & Financial Targets:

  • Volume, Sales​
  • Display Quantities​
  • Lift on Display ​
  • Brand Health ​
  • Customer Engagement ​

Own:

  • Key Account program planning and execution ​
  • Relationships w/ sales for assigned consumers

Influence:

  • National Retail Promotions

Veto:

  • National Shopper Programs that will not work within Key Accounts
  • Agency deliverables

Critical Relationships:

  • MABI Sales, Brand Commercialization, Creative Team
  • Finance & Compliance
  • Sales Volume Deliverables
  • National Shopper Marketing Programs

Skills Needed TO Be Successful:

  • Bachelor’s Degree & 4-6 years of relevant marketing experience in Alc/Bev or CPG. ​
  • Experience with Retail programming and Customer Presentations.​
  • Proven ability to think creatively, coupled with strong analytical and project management skills and commercial acumen.​

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

  • Competitive annual salary from $88,000 to $110,000, based in Chicago, IL
  • Bonus plan designed to recognize company performance and individual contributions
  • Comprehensive health and welfare benefits
  • Company matching 401(k) contributions
  • Paid time off including annual leave, paid sick time and holidays
  • Extensive opportunities for training, development, and career growth

Salary : $88,000 - $110,000

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