Associate Manager, Shopper Marketing

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Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

This position can be remote (must be located near a major airport) within the United States with travel to our Modesto, CA headquarters as needed.

Are you passionate about commerce or shopper marketing and ready to drive consumer awareness and conversions for leading spirits brands like VMC and Soonhari? We are looking for an Associate Manager-Commerce Marketing to join our dynamic team. In this role, you will develop and execute annual marketing programs to enhance brand visibility and consumer engagement across various platforms, including on-premise, retail, and digital channels.

As a key player in our team, you will lead brand activation through Integrated Marketing Planning (IMP) for your assigned brands, ensuring that all programs align with brand objectives and customer marketing needs. Your responsibilities will include creating point of sale materials, digital campaigns, partnerships, and other marketing collateral to support the brand vision. You will also manage A&P budgets and ensure efficient allocation of resources.

We value individuals who exhibit intrapreneurship and ownership behaviors, thinking boldly, taking appropriate risks, and driving candid discussions. Your role will involve utilizing consumer and customer insights to drive targeted and effective marketing plans. You will work closely with MarComm and Digital teams to create cohesive and impactful 360-degree programs.

Your expertise in brief writing, project management, and Agile marketing will be crucial as you gather and apply insights from various data sources, including industry trends and competitive activities. You will manage agency relationships and ensure compliance with quality, environmental, and safety regulations.

Join us in a role where you can innovate, take ownership, and make a significant impact on our brands' success. If you are a strategic thinker with a passion for marketing and a drive for excellence, we want to hear from you. Apply now and be part of our journey to elevate spirits brands such as VMC and Soonhari to new heights.

What You Will Need :

• Master's degree plus 3 years of communications, finance, marketing, supply chain / supply planning, process development, new product development, project management, process engineering, CPG shopper marketing or sales experience reflecting increasing levels of responsibility; OR
• Bachelor's degree plus 5 years of communications, finance, marketing, supply chain / supply planning, process development, new product development, project management, processing engineering or sales experience reflecting increasing levels of responsibility; OR
• Bachelor's degree plus 3 years of Gallo experience reflecting increasing levels of responsibility.

Required to travel up to 40% of the time to perform job duties.

Required to travel to company offices, sites, and / or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.

Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

What Will Set You Apart :

Compensation :

Hiring salary range posted : $88,200 - $147,000 / year. Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Perks & Benefits :

This position includes a competitive benefits package. Please click here to view our full list of benefits or click here to watch our video.

Gallo does not sponsor for employment based visas for this position now or in the future.

Expected to Close On : 1 / 20 / 2025

Job Posting ID : 105450

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Gallo's policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening.

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Salary : $88,200 - $147,000