Senior Associate Manager, Shopper Marketing (Key Accounts)

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack and Más by Messi™.

This role is responsible for partnering with key accounts sales teams to develop and execute omnichannel shopper marketing programs that drive value and sales for our customers, distributors and brands. This role is responsible for developing and creating activation elements for our Key Account Programs to ensure flawless execution of our Program Playbook.

Accountabilities

• Lead shopper marketing initiatives for specific chain accounts, including planning, executing and reporting on omnichannel marketing tactics based in consumer and retailer insights
• Establish strong relationships with sales and retail partners through thought leadership and functional expertise
• Develop Program Activation elements to support the execution of our Key Account Programs and Playbook.
• Develop and Communicate Program Toolkits and Selling Tools that are turn-key and leverageable by Sales Team
  
  

Key Metrics & Financial Targets

• Volume, Sales & Menu Placements
• Brand Health
• Program Execution & Customer Engagement
  
  

Own

Key Account Program Planning, Execution & Reporting

Influence

POS Assortment & Key Account Activation Elements

Veto

Key Account Tactical Plan

Critical Relationships

• Regional Marketing, Key Account Sales, Finance, Compliance, Creative Studio, & Brand Commercialization
• Sales Deliverables
  
  

Skills Needed To Be Successful

• Bachelor’s Degree & 4-6 years of related marketing experience in Alc/Bev or CPG.
• Extensive experience with initiatives related to understanding shopper behavior & retail/trend objectives and program execution
• Proven ability to think creatively, coupled with strong analytical and project management skills
  
  

Compensation

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary from $88,000 to $110,000, based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth
  
  

At Mark Anthony, We Exist To Unearth The Extraordinary

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.