Area Sales Manager, Emerging

The objective of the ASM role is to support the Regional and National LRB strategies through leading execution at both the Distributor and Retail level. The Emerging ASM is accountable for managing a multi-state geography, including 35 distributors. Responsibilities include full ownership of annual business plans, inventory management, and retail execution across the network of Emerging Region wholesaler partners. With the start-up nature of this brand, a strong sense of scrappiness and agility is required  to support the broader Sales/Marketing initiatives.

Accountabilities:

• Manage groups of LRB distributors from a centralized location (Chicago office); the grouping of distributors may span multiple states and/or regions
• Point of contact on all LRB communications, programming, business resolution, and inventory management. Identify selling opportunities and create incentives to increase volume and distribution results.
• Responsible for providing monthly business plan updates with distributors to benchmark results against quantitative targets and KPIs, developing action plans to deliver results, and close gaps.
• Spend time in trade to effectively manage retailers, distributors, and support with activations and grassroots marketing.

Key Metrics & Financial Targets:

• Volume 40% - deliver the market level LRB ABP Volume ambition
• Wholesaler execution 25%-meeting local distribution levels and display targets across entire wholesaler/broker universe of accounts
• Retail Execution 25%-meeting distribution and display targets across TSR owned and managed subset of accounts
• Investment 10% - maximizing in market managed funding to 100% usage, inclusive of our Wholesaler Partner support commitments.

Own:

• Own distributor relationships to support strategic and executional initiatives
• Responsible for monthly business plan updates and proactive communications to manage expectations and support results
• Own the Annual Business Planning process across the distributors regions

Influence:

• Influence the Sales/Brand Mgmt team at the Distributor to grow distribution and volume for LRB products.
• Win distributor share of mind to prioritize LRB focus and execution.

Veto:

• Wholesaler expectations that do not align with Brand strategies or align with the competitive landscape within the Sports Drink category

Critical Relationships:

• LRB Field Sales & National Accounts
• LRB Marketing
• Emerging Region – MABI Sales
• Wholesaler Stakeholder Engagement
• Grassroots Marketing Efforts

Skills Needed To Be Successful:

• Outstanding sales experience and track record in CPG industry (Beverage Preferred)
• Distributor and/or Supplier experience preferred
• 3 years’ experience displaying dynamic leadership skills to manage and motivate third party sales teams preferred
• Excellent communication skills, including presentation and training ability
• Must be proficient in Microsoft Excel and PowerPoint

Extraordinary Leadership Expectations:

• Daringly Disruptive - We disrupt the status quo, moving fast to seize opportunities and acting scrappy ​to stay ahead of industry giants.​

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary from $78,000 to $97,000, based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

Salary : $78,000 - $97,000