What are the responsibilities and job description for the Insights Analyst position at Market Performance Group?
Brief Description
ABOUT MPG
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.
At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400 strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.
Job Overview: Business Insights Analyst
As a Business Insights Analyst, you will play a critical role in transforming complex data into actionable insights to drive business strategies for our clients, merchants, and internal teams. Your primary focus will be on interpreting POS, syndicated, and panel data to identify trends, assess category performance, and deliver strategic recommendations. You will be responsible for analyzing sales, distribution, pricing, and competition data, providing clear insights that will inform decisions and improve market performance. This is a highly collaborative role that involves working closely with the Insights team and external stakeholders to drive results.
Core Responsibilities
We offer a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.
DIVERSITY AND INCLUSION
MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential. by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.
ABOUT MPG
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.
At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400 strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.
Job Overview: Business Insights Analyst
As a Business Insights Analyst, you will play a critical role in transforming complex data into actionable insights to drive business strategies for our clients, merchants, and internal teams. Your primary focus will be on interpreting POS, syndicated, and panel data to identify trends, assess category performance, and deliver strategic recommendations. You will be responsible for analyzing sales, distribution, pricing, and competition data, providing clear insights that will inform decisions and improve market performance. This is a highly collaborative role that involves working closely with the Insights team and external stakeholders to drive results.
Core Responsibilities
- Insight Generation & Data Interpretation: Analyze POS, syndicated, and panel data to uncover key trends and provide in-depth analysis, offering strategic recommendations that drive category growth, improve sales performance, and optimize distribution/space allocation.
- Category Performance & Trend Analysis: Conduct regular category assessments, sales recaps, and trend analysis to provide timely insights. Prepare presentations for internal meetings and client updates that highlight key findings and actionable recommendations.
- Merchandising, Pricing, & Competitive Analysis: Continuously monitor and analyze changes in distribution, merchandising strategies, pricing models, and competitor activities to stay ahead of market shifts and support data-driven decision-making.
- Data Tools Expertise: Become proficient in syndicated and panel data platforms (e.g., NIQ, Numerator, Mintel, Placer.ai), and serve as an internal expert on these tools. Extract, interpret, and present complex data to make it accessible and actionable for various stakeholders.
- Collaboration & Stakeholder Engagement: Work closely with Insights Directors, Managers, and cross-functional teams to align on business objectives, communicate insights, and contribute to overall market performance strategies.
- Problem Solving & Solution-Oriented Approach: Demonstrate a solutions-driven mindset by identifying challenges and proposing contingency plans to keep projects on track and drive continuous improvement.
- Strong Analytical Skills: Ability to interpret complex data and transform it into actionable insights. Experience with sales trends, segmentation, distribution, and space analysis is a plus.
- Excellent Communication: Skilled at delivering clear, concise, and impactful insights both verbally and in writing. Ability to present complex information to various stakeholders in an easy-to-understand format.
- Project Management Expertise: Proven ability to manage multiple projects simultaneously, ensuring deadlines are met while maintaining high attention to detail.
- Technical Proficiency: Advanced knowledge of MS Excel and PowerPoint. Quick to learn and adapt to new data tools (NIQ, Numerator, Mintel, Placer.ai).
- Relationship Building: Strong interpersonal skills with a demonstrated ability to build and maintain effective relationships with internal teams, clients, and other stakeholders.
- Problem-Solving Mindset: Creative and solutions-oriented, with a positive attitude when facing challenges or roadblocks.
- You’re a strategic thinker who enjoys uncovering insights from data and translating them into business action.
- You have a passion for working with data tools and analyzing trends to drive market success.
- You thrive in collaborative environments and are skilled at managing multiple projects without sacrificing attention to detail.
- You’re driven by challenges and enjoy finding solutions that help improve business performance and client satisfaction.
We offer a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.
DIVERSITY AND INCLUSION
MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential. by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.
