What are the responsibilities and job description for the Marketing Coordinator position at Marketing Consultancy Lab?
Job Title: Marketing Coordinator
Location: Rochester, NY
Job Type: Full-Time
Job Summary:
We are is seeking a dynamic and detail-oriented Marketing Coordinator to assist in the development and execution of marketing strategies that drive business growth. The ideal candidate will support the marketing team in campaign planning, market research, and performance analysis to ensure successful outcomes.
Key Responsibilities:
- Collaborate with the marketing team to plan and execute marketing campaigns.
- Conduct market research to identify trends, customer insights, and competitive activity.
- Coordinate with vendors and partners for promotional materials and events.
- Develop and maintain marketing materials such as brochures, presentations, and email campaigns.
- Track and analyze the performance of marketing initiatives and prepare reports.
- Assist in the creation and management of content for newsletters, email marketing, and print materials.
- Ensure all marketing activities align with brand standards and company goals.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Business, or a related field preferred.
- 1–2 years of experience in a marketing or administrative role.
- Strong organizational and project management skills.
- Excellent communication and presentation abilities.
- Proficiency in Microsoft Office Suite and marketing tools like HubSpot or Mailchimp.
- Ability to analyze data and derive actionable insights.
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Benefits:
- Health, dental, and vision insurance.
- Paid time off and company holidays.
- 401(k) with company match.
- Travel reimbursement for event-related activities.
- Professional development opportunities and team-building events.
