Manager, Acrobat Engagement Product Marketing

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe Acrobat is a leader in digital document productivity, empowering millions of users worldwide. We are looking for a Senior Manager, Product Marketing to drive engagement and retention among Acrobat users post-purchase. This role will also lead the cross-Acrobat Help & Learn strategy , ensuring customers have access to best-in-class self-service resources across platforms.

What You'll Do

Engagement & Retention Marketing

• Lead & maintain a master content calendar to coordinate engagement marketing efforts.
• Provide cross-functional guidance on messaging and content strategy, acting as a conduit between Core PMM and Campaign teams.
• Program manage asset delivery for engagement initiatives, liaising with Design, Product Management, and Localization teams.
• Own the testing schedule , ensuring alignment across cross-functional teams and keeping engagement experiments on track.
• Drive test reporting , leading readouts and ensuring high-quality insights inform future engagement strategies.
• Analyze user behavior data to identify opportunities for content optimization and feature adoption.
• Collaborate with lifecycle marketing, product, and analytics teams to refine post-purchase customer journeys.

Help & Learn Strategy

What You Bring

J-18808-Ljbffr