Coordinator, Product Development Marketing

Description

Position Summary

The Coordinator, Product Development Marketing reports directly to the AVP, Product Marketing and works in unison with the brand team, assisting with all brand initiatives. This role embodies the voice of the brand. The Coordinator, Product Development Marketing must have an in-depth understanding of the Lip Smacker brand and the Lip Smacker consumer and uses it to successfully execute retailer specific initiatives, consumer interactions, and all brand related tasks.

Essential Tasks, Duties, & Responsibilities

• Maintain accurate and up-to-date marketing calendars and project status reports
• Work with the Brand team to execute new product launches, sales materials, presentations as well as new programs
• Perform important follow-up on a diversified group of projects—from creating bill of materials to studying the competition and recommending new product ideas
• Assist with coordination of trade advertising, website content, brand updates, sales meeting, and trade shows
• Interface with many departments including Creative, Sales and Planning
• Support with campaign development, management, and analysis
• Communicate and document project status and strategic recommendations
• Coordinate and collaborate with Design & Creative teams to gather necessary assets for marketing campaigns
• Create and manage marketing campaigns as needed
• Collect and analyze data to improve marketing ROI REPORTING/WORKING
• Conduct keyword research and use SEO to optimize content
• Identify customer needs and create engaging content around solutions
• Work with internal teams to establish a consistent and unique voice and style
• Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms
• Assist in creating, proofing & managing all creative assets (image and copy)
• Place product orders and ship packages as needed
• Perform other duties as needed and directed by management.

Qualifications

Minimum Qualifications

Education & Experience

• Bachelor’s Degree in Marketing, Management or Communications
• Minimum of 2 years on-the-job experience in marketing or related field, with experience in the MASS Channel. (Beauty is a strong plus)
• Background in cosmetics or consumer packaged goods industry a plus

Knowledge, Skills and Abilities

• Strong interest in beauty; knowledge of current beauty trends, social media, and marketing tools
• Strong proficiency in Microsoft Excel/Power Point/Word
• A positive “can do” and a go-getter attitude for a fast-paced environment
• Ability to connect, build and maintain relationships, and stimulate discussion
• Exceptional organizational skills; very detail oriented
• Ability to pay close attention to detail and ensure accuracy
• A strong multi-tasker that is also collaborative
• Copywriting and proofreading skills are essential
• Ability to accurately and effectively communicate with customers and staff in a professional and courteous manner
• Strong skills in oral and written communication (English)
• Strong interest in analytics and creative problem solutions
• Time-management skills

Note: The statements herein are intended to describe the general nature and level of work being performed by employees, but are not a complete list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Markwins Beauty Brands is an Equal Opportunity Employer

Markwins Beauty Brands does not discriminate in practices or employment opportunities based on an individual's race, color, national or ethnic origin, religion, age, sex, gender, sexual orientation, marital status, veteran status, disability, or any other proscribed category set forth in federal or state regulations.

Salary : $18 - $27