What are the responsibilities and job description for the Consumer Insights and Analytics Manager position at Marlins?
Position Summary:
The Consumer Insights and Analytics Manager will develop and execute high quality, qualitative and quantitative research, synthesize learnings into fact-based recommendations, and present the data-driven insights to cross-functional partners across the organization. The ideal candidate will have a strong background in data analysis, statistics, and customer experience analysis. Ultimately, you will be responsible for transforming data into actionable insights to support the company’s goals.
Essential Functions:
- Lead custom qualitative and quantitative primary research.
- Provide innovative approaches to understanding the customer experience better and to drive enhancements to existing products, policies and protocols
- Partner closely with Marketing, Ballpark Operations and other cross-functional partners to execute innovative custom-research that provides a unique view into our customers, helps build our new and existing brand narratives, and answers critical strategic questions.
- Leverage 1st party data, 3rd party data/research, and primary research to uncover insights and create persuasive external reports focusing on customer behavior trends and preferences
- Be an internal source of expertise and excellence on research and insights, and the methods used to gain a greater understanding of our current and potential customers
- Design and implement best-in-class research processes covering innovation testing, customer experience monitoring and testing methodologies to enhance customer experience
- Manage, develop and mentor team members, providing guidance and opportunities to foster growth and to maximize their performance
Qualifications & Requirements:
- 3 years of experience in statistics, marketing analytics, data analytics and/or business analytics
- Proven analytical skills including the ability to rapidly learn new data tools
- Strong analytical skills, data interpretation, and problem-solving skills
- Strong communication skills, both written and verbal
- Experience with visualization software such as Tableau / Power BI
- Experience working in sports and/or in the live entertainment industry is a plus
Suggested Education & Experience Guidelines:
- Bachelors degree in quantitative field (economics, statistics, computer science, or data analytics) preferred
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
