FLEX Director, Identity Product

Additional Information

Job Number 25022652

Job Category Sales & Marketing

Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814VIEW ON MAP

Schedule Full Time

Located Remotely? N

Position Type Management

This is a temporary position.

We are looking for a Director, Identity Product (FLEX) to join the Global Intelligence Products (GIP) organization and lead our data strategy & management for digital identity data needs. This pivotal role centers on crafting data strategies to refine digital identity resolution and foster personalized customer experiences. The Director will drive digital identity requirements for the company's media needs across all paid & owned channels, focusing on effective customer data collection, curation, and activation to enable prioritized use cases for revenue growth.

In this position, you will design and implement a cutting-edge proprietary identity spine utilizing both Marriott’s first-party and third-party vendor data to enhance customer identification and expand audience reach. Collaborating closely with cross-functional teams in marketing, digital, and technology, you will be responsible for evolving the identity graph, leveraging advanced technologies such as cloud data warehouses, data cleanroom partnerships, and customer data platforms (CDPs).

As a high-visibility leader, you will work directly with executive teams across Business Intelligence, Marketing, and Digital to ensure alignment on digital identity strategy and deliver impactful results.

CANDIDATE PROFILE

Education And Experience Required

• 4-year degree from an accredited university in Data Analytics, Computer Science, Engineering, Information Systems, or a similar quantitative discipline, with 6 years of experience demonstrating progressive career growth and a history of exceptional performance in data management, identity resolution, and marketing technology OR 4 years of experience in data management, identity resolution, and analytics with a Master's degree
• Proven expertise in designing and engineering complex data flows for identity & audience development with proficiency in privacy and compliance related to personal data.
• Extensive experience in defining and executing transformational strategies for digital identity, including working with both terrestrial and digital identifiers to enhance customer identification and reach.
• In-depth knowledge and hands-on experience with leading identity vendors (e.g., LiveRamp, TransUnion, Merkle, Experian, Acxiom etc.) and their platforms for identity resolution and data activation.
• Strong understanding of marketing technologies, customer data platforms (CDP), identity graphs, cloud data warehouses (e.g., Snowflake, AWS), and data cleanroom partnerships.
• Proven ability to deliver impactful results while managing complex, high-stakes initiatives with ambiguity and cross-functional collaboration.
• Strong leadership skills with a track record of working closely with marketing, digital, and technology teams to drive data strategy and innovation.
  
  

CORE WORK ACTIVITIES

Primary Leadership Activities

• Provide leadership, consulting, and information expertise to achieve the goals for Identity & Customer :
• Identity Infrastructure: Work with MarTech and IT teams to develop and deploy an effective identity & data infrastructure.
• Contribute to data strategy, data management, and enhanced data products for use by the Marketing discipline.
• Oversee the broader data strategy and effectively prioritize implementation tactics for media data to ensure they are in line with overall organizational goals and long-term business strategies.
• Work closely with the marketing and analytics teams to identify key performance indicators (KPIs) and data requirements necessary for optimizing segmentation strategies and enhancing ROI.
• Manage vendors/technical staff to build the infrastructure to support data & reporting solutions in AWS, Snowflake, Adobe etc.
• Oversee development of systems and technologies that reduce manual processes and data quality issues relating to data capture.
• Partner with Analytics and IT to build Data Management, Analytics and Reporting roadmaps for future years.
• Partner with business leadership to secure funding for critical Data Management & IT programs.
  

Managing Responsibilities With Stakeholders

• Develop and maintain effective relationships with both internal and external stakeholders across the organization. Foster a positive climate to build effective teams that are committed to organizational goals and initiatives.
• Update stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback. Engage leadership to develop and execute action plans to address gaps.
• Assist direct reports with building and maintaining stakeholder relationships as business partnerships.
  
  

Managing Profitability

• Analyze service issues and identifies trends.
• Work with teams to develop an operational strategy that is aligned with the brand’s business strategy and leads its execution.
• Review and audit expenses.
  
  

Managing Revenue Goals

• Monitor performance against budget.
• Review reports and financial statements to determine operations’ performance against budget.
• Coach and support team to manage expenses and controllable expenses.
  
  

Managing and Conducting Human Resources Activities

• Interview and hire employees.
• Promote the fair and equitable treatment of employees.
• Facilitate regular, ongoing communication in department (e.g., staff meetings).
• Foster employee commitment to providing excellent service, participates in daily stand-up meetings and models desired service behaviors in all interactions with customer and employees.
• Incorporate customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.
• Set goals and expectations for direct reports using the performance review process and holds staff accountable for performance goals.
• Solicit employee feedback.
• Utilize an “open door policy” and reviews employee satisfaction results to identify and address employee problems or concerns.
• Promote adherence to policies consistently, follows disciplinary procedures and documents items according to Standard and Local Operating Procedures (SOPs and LSOPs) and supports the Peer Review Process.
• Conduct annual performance appraisal with direct reports according to Standard Operating Procedures.
• Champion change ensures brand and regional business initiatives are implemented and communicates follow-up actions to team as necessary.
• Identify talents of direct reports and their teams and assists with their growth and development plans.
  
  

The pay range for this position is $60.38 to $98.75 per hour.

FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.