What are the responsibilities and job description for the Senior Director Brand Marketing position at Marriott?
Additional Information Gaylord Hotels and JW San Antonio Hill Country, Based in Nashville, TN or Bethesda, MD, Remote EligibleJob Number 25018791Job Category Sales & MarketingLocation Gaylord Opryland Resort & Convention Center, 2800 Opryland Drive, Nashville, Tennessee, United States, 37214Schedule Full TimeLocated Remotely? NPosition Type ManagementJOB SUMMARYThe senior director, integrated brand marketing for Gaylord Hotels is a key strategic leader for the Gaylord Hotels portfolio and the JW Marriott San Antonio Hill Country. This leader is responsible for the strategy and execution of marketing, PR, and creative strategies to support unique business needs, including year-round leisure, group and catering business, and the portfolio’s annual Christmas offering including its signature ICE! programming. This leader will be responsible for creating marketing strategies to drive customer preference, brand awareness, and total revenue across group, leisure, and local customers.The senior director, integrated brand marketing leads an above-property brand team in developing and executing a strategic integrated marketing approach including channel marketing (e.g. web, email, social), offer and demand generation strategy, paid / trade media and advertising, public relations, and creative / content. This includes leadership of the brand’s in-house creative and content studio. They will oversee both individual contributors and managers of others.Reporting to the Vice President, Brand & Marketing for Gaylord Hotels, the senior director, integrated brand marketing is a key leader of the Brand, Marketing, and Creative team and will liaise regularly with hotel leaders, brand leaders, property marketing teams, and corporate teams. They will oversee relationships with key vendors, manage marketing spend, and support the ongoing development of the team’s use of data and analytics. This role is responsible for supporting the culture and engagement of the team to ensure the development of a best-in-class organization.EDUCATION AND EXPERIENCE PREFERRED4-year degree from an accredited university in Business Administration, Marketing, or related10 years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.Broad marketing leadership experience across multiple environmentsExperience leading strong, successful teamsStrong track record delivering measurable business resultsHotel / hospitality experience is preferredCORE WORK ACTIVITIESMarketing, PR, and Creative StrategyResponsible for the development and execution of marketing strategies and tactics to support key business needs, including driving brand awareness, customer preference, and revenue across group, leisure, and local segments.Oversee the development of marketing plans, project management against these plans, and communication of these plans to key stakeholders for feedback and approval.Responsible for the development and execution of full, 360-degree campaigns to support key business priorities.Develop KPIs, methods to measure performance, and reporting on progress.Manage annual marketing spend and allocate budgets based on marketing strategies.Build Strong Cross-Functional & Stakeholder RelationshipsMaintain strong relationships with revenue management and the development of custom demand generation strategies to support business needs.Liaise with cross-functional teams to understand business needs, develop long-term brand strategies, and manage successful execution of strategies.Develop strong relationships with brand leadership, ownership, and corporate stakeholders.Lead Integrated Marketing TeamHires, develops and inspires high performance marketing associates in accordance with company policies.Assigns work and manages processes and activities to ensure deadlines are met, high quality work is delivered, and business results are achieved.MANAGEMENT COMPETENCIESLeadershipCommunication - Conveys information and ideas to others in a convincing and engaging manner.Managing Change - Initiates and / or manages the change process and energizes it on an ongoing basis.Generating Talent and Organizational CapabilityOrganizational Capability - Evaluates and adapts the structure of assignments and work processes.Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities.Learning and Applying Professional ExpertiseTechnical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area.Compensation and BenefitsThe salary range for this position is $133,700 to $199,500 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, and other benefits.Marriott International is an equal opportunity employer.#J-18808-Ljbffr
Salary : $133,700 - $199,500
