Business Insights Analyst

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800 Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.

We're seeking a Business Insights Analyst to pull insights from CPG marketing data. This is an entry-level role.

Job Summary

Business Analytics Team

Part of the overall Analytics Group, the Business Analytics team is responsible for performing descriptive and prescriptive analytics, client reporting and relationships, as well as cross-functional integration. They analyze a variety of different data to derive insights, identify trends and patterns from model outputs, and provide actionable recommendations. Additionally, they answer client questions and ensure the insights align with business objectives, write and approve proposals and findings, oversee all Analytic deliverables, and help drive the growth of the department.

• Core Responsibilities: Marketing Science, Ad-hoc Reporting, A/B Testing, Insights & Recommendations, Trend & Seasonality Analysis, Post Campaign Analysis, Advanced Analytics, etc.
• Primary Tools: Google Suite, Azure Synapse, PowerBI, Nielsen, Circana, Numerator
  
  

Duties And Responsibilities

The Data Analyst is responsible for collecting, analyzing, and interpreting data to provide actionable insights that support business decisions. This role requires strong analytical skills, attention to detail, and the ability to communicate complex findings clearly and concisely. Specifically, the Data Analyst will:

• Partner with Analytics Engineering, Data Science, Strategic Planning, and other functions in the business.
• Collect, clean, and analyze data from various internal and external sources.
• Develop and maintain reports, dashboards, and visualizations using BI tools such as Tableau and Power BI.
• Provide insights and recommendations based on data analysis to inform business decisions.
• Work with stakeholders to understand data needs and deliver actionable insights.
• Ensure data accuracy and integrity across all reports, dashboards, and visualizations.
• Communicate findings and recommendations clearly to stakeholders.
• Support new business RFP & pitching efforts.
• Demonstrate the ability to initiate and develop client relationships.
• Identify unmet needs within the department and develop proposals to satisfy these needs.
• Participate in client presentations.
• Assist in knowledge sharing through internal communication events, training, and other written materials.
• Support wider agency initiatives.
• Show up – be accountable, take responsibility, and get back up when you are down.
• Make stuff.
• Share so others can see what’s happening.
  
  

Qualifications, Skillset And Requirements

• A Bachelor’s degree in Data Analytics, Computer Science, or a directly related field.
• 1-3 years of industry experience in a data analyst or related role.
• Proficiency in SQL for data querying and manipulation.
• Experience with BI tools such as Tableau and Power BI for data visualization.
• Strong skills in Excel and Google Sheets for data manipulation and reporting.
• Basic knowledge of statistical analysis techniques.
• Analytical thinking to solve data problems and generate actionable insights.
• Excellent communication skills to convey complex data insights to non-technical stakeholders.
• Attention to detail to ensure data accuracy and integrity.
• Collaborative mindset to work seamlessly with creative, strategic, and client-facing teams
  
  

Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.

Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption , and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.

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