What are the responsibilities and job description for the Consumer Care Community Manager position at Mars?
Job Description:
As a Consumer Care Community Manager, you will be instrumental in shaping the online presence of our well-known Mars Pet Nutrition brands, such as Pedigree, Greenies, and Temptations, across both paid and organic social media. This role is all about building meaningful connections with pet parents and brand advocates, driving growth through community-building initiatives that align with Mars Petcare's mission to create a better life for pets and their families.
By engaging with our community and responding to their needs, you will ensure that our brands resonate with consumers and reflect their values. Your efforts will drive brand loyalty and deliver valuable insights to inform marketing decisions and elevate the voice of the pet parent, ultimately enriching the lives of pets and their families. Join us in making a meaningful impact in the world of pet nutrition!
What are we looking for?
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
As a Consumer Care Community Manager, you will be instrumental in shaping the online presence of our well-known Mars Pet Nutrition brands, such as Pedigree, Greenies, and Temptations, across both paid and organic social media. This role is all about building meaningful connections with pet parents and brand advocates, driving growth through community-building initiatives that align with Mars Petcare's mission to create a better life for pets and their families.
By engaging with our community and responding to their needs, you will ensure that our brands resonate with consumers and reflect their values. Your efforts will drive brand loyalty and deliver valuable insights to inform marketing decisions and elevate the voice of the pet parent, ultimately enriching the lives of pets and their families. Join us in making a meaningful impact in the world of pet nutrition!
What are we looking for?
- A Bachelor's degree in Public Relations, Marketing, Business, Communications, or a related field.
- A minimum of 3 years of experience in related work (customer service, social media, consumer relations, public relations, etc.).
- A social media-savvy Associate who is passionate about building relationships with pet parents and driving brand impact through community engagement.
- Candidates should be proactive collaborators, partnering with internal and external stakeholders, including agency partners, content creators, and brand teams.
- Self-starters who can identify gaps and recommend solutions, while also being thought leaders in the social space, delivering proactive solutions and critical insights to business partners.
- Proactively engage with creators, community members, collaborators, influencers, and pet parents in alignment with brand priorities and tone of voice.
- Respond to consumer inquiries, ensuring exceptional service; provide ongoing training and support to onboard and drive continuous improvement of vendor read and response agents.
- Identify opportunities to surprise, delight, and honor brand fans, executing day-to-day management of the SDH program
- Protect the brand and community by moderating posts/comments and managing corporate and brand reputation through reporting and escalations.
- Serve as a thought leader, connecting relevant strategy and insights to brand stakeholders by delivering consistent brand health, performance, and social listening reporting; stay updated on new emerging trends, tools, platforms, and practices in social media.
- Manage content calendars and schedule posts based on brand needs and strategy; secure rights for user-generated content (UGC) according to brand policies.
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including a company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
