Senior Manager, Digital Media - Affiliate Partnerships

Senior Manager, Digital Media – Affiliate Partnerships.

Full time

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We are focused on creating innovative customer experiences that shape the future of retail and commerce. Walmart is an early pioneer in content and social commerce—an area that is fundamentally transforming the way people discover and shop—through efforts in content activations, commerce integrations, shoppable tools and partnerships, and social platforms like Walmart Creator. Our ultimate goal is to create cutting-edge experiences that shorten the distance between product inspiration and purchase, and that make it easy for customers to shop.

About The Role

As a Senior Manager of Affiliate Partnerships, your focus will be to develop and lead business strategies, partnerships, and activations that inspire customers to shop. You’ll work closely with our Content & Influencer, Product, Engineering, Category and Media teams to develop and manage some of our most critical strategic partnerships, spearhead cross-functional deal implementation efforts, and research, evaluate and recommend potential collaborations.

You must be a savvy self-starter who loves building from the ground up, leverages performance data to inform scale, and has excellent communication skills.

This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what’s possible across today’s rapidly evolving content and social commerce landscape.

This role sits in the Content, Influencer and Commerce Group and is focused on content affiliate partners.

Challenges You’ll Tackle

• As part of a growing team, you will help cultivate new and existing relationships with strategic partners and platforms – with a focus on affiliate-based relationships.
• Hunt for innovative partners, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations.
• Act as an external and internal advocate, working closely with cross-functional teams to drive projects forward. Includes socializing efforts with executive partners and leadership.
• Drive affiliate strategy & execution including business development, partner recruitment & onboarding, and optimization & growth.
• Responsible for channel strategy including budgeting, commission rates, forecasting, partner strategy, execution of campaigns end-to-end, partner composite, and how to best inspire and fuel the channel with product inspiration.
• Grow strategic affiliate partnerships. These initiatives will range from partnerships & integrations with media companies, to collaborations with up-and-coming brands, to influencer networks, to experiential marketing and popup shops that showcase Walmart’s value proposition beyond product.
• Leverage data, insights, and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.
• Help create a pipeline of new ideas and methods of marketing including “test and learn” plans and analyze relative ROI possibilities.
• Coordinate with key stakeholders across external and internal teams to get projects across the finish line.
• Accurately quantify and forecast content affiliate performance to maximize chance of success and minimize risk to the business. May include P / L management of affiliate programs.
• Create clear cross-functional deliverables and coordinate with key stakeholders across external and internal teams.

Qualifications

Preferred Qualifications

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates,

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