Digital Media and Marketing Officer

Under the direction of the Public Information Officer, the Digital Media and Marketing Officer develops and/or managesexternal communications, messaging, marketing, branding and media relations. Working within the Martin County Sheriff’s Office, the incumbent will utilize storytelling and leverage social media, video, photography, video editing and other digital communications to enhance the public perception of the Martin County Sheriff’s Office. 

The ideal candidate is an effective communicator, has strategic instincts, knows what’s trending in social media marketing and is motivated by creating impact through content creation and storytelling.

Essential Functions:

Responsibilities require consistent attention and commitment to the agency's mission.  All assigned duties and tasks are expected to be performed in an effective, efficient and safe manner.  The jobholder must accept the responsibility to support and promote this organization's mission and comply with its directives.   Personal conduct and behavior (on duty as well as off duty) must be such that it does not bring disrepute or unnecessarily endanger the public's trust or confidence in the agency or its members.   The position requires a high level of problem solving ability, self initiative, and the ability and willingness to work a majority of the time without direct supervision.  Successful performers are those who are capable and willing to make decisions that are consistently in line with the agency's mission, goals and objectives.

Duties may include, but are not limited to, the following:

• Manage marketing and communications strategy, social media and content development for various departments and initiatives. 
• Manage media relations by building relationships with media partners and reporters and preparing and distributing news releases.
• Plan, design, produce, and implement communications plans that may include news releases, social media, videos, and other marketing programs, campaigns and activities.
• Coordinate interviews with members of the news media and Sheriff or agency staff as needed. 
• Coordinate external campaigns to tell stories using tools like social media, and the website. 
• Help maintain and update website content.  
• Advise personnel on effective communications and social media techniques and/or public information methods and procedures.
• Proactively provide accurate, timely public safety information to the public and news media on critical incidents.
• Monitor social media channels, mainstream media publications, and other online content as appropriate for information relevant to MCSO and any issues of public concern that deal with public safety. 
• Regularly participate in two-way dialogue with the community.
• On-call, after hours response for major incidents and participation in the Emergency Operations Center (EOC) activations to coordinate media and public information releases and on-camera interviews as needed.
• This assignment requires the ability to coordinate mass media engagements including pitching stories, creating talking points and quotes, and attendance to media events.
• This assignment will assist the PIO and will be privy to all information that the PIO has access to.
• Other duties as assigned. 

Additional Duties:

Subject to on-call status year-round.  The Digital Media and Marketing Officer may be on-call every evening, all weekends and all holidays for duties detailed above.

Performs other related duties as required.  Duties mentioned above are not to be construed as exclusive or all-inclusive.   

Minimum Education and Training

• Bachelor's degree in Marketing, Communications, or Journalism.
• 5 years experience in communications, marketing and branding; business, or have a minimum of 10 years experience in media relations and law enforcement. 
• Any equivalent combination of experience and training which provides the knowledge and abilities necessary to perform the work. 

Minimum Qualifications and Standards Required

Certificates, Licenses, Registrations: 

Must possess and maintain a valid Florida driver’s license

Skilled In: 

• Marketing and communications expert who has experience developing and implementing organization-wide communications, marketing, and branding efforts;
• Strong project management, ability to see projects and programs from inception through completion; 
• Expert in social media;
• Basic skills in graphic design and graphic design tools. 
• Leading internal and external communications programs;
• Strong interpersonal and writing skills, ability to speak in public and make presentations 

Removal can be with or without fault of the jobholder or the agency.  Economic conditions that cause reductions in work force, the member's inability to regularly attend to work, chronic illness, and a failure to perform competently on any of the critical tasks of the position or a consistent failure to perform competently on regular tasks are among the major reasons for job removal without fault.  Failure to support the agency's mission, uphold the oath of office, behave in a manner that supports the Sheriff's  Office Code of Conduct, continually comply with preconditions for original employment, or to display due regard for the civil liberties of any persons will lead to removal with or without fault.  In addition, accruing atypical amounts of dysfunctional work time or requiring atypical amounts of supervisory counseling or remedial training will lead to removal with or without fault. (Pursuant to section IX of the rules and regulations)

Salary : $80,000