Activation Strategist

Company Description

Martin Retail Group, partnering with Leo Burnett, has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with eight regional offices, we are one of the nation’s largest automotive retail advertising and media spot buying agencies in the country. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.

Overview

We are currently seeking an experienced and talented Activation Strategist to join our close-knit programmatic team. The position will manage digital media buys for our premier automotive clients.

This position will be responsible for the management and strategy of in-house digital media to run campaigns effectively and efficiently. The Activation Strategist will participate in planning process and selection of digital media tactics and must have a well-rounded digital marketing background. You will be a field team and client resource for communication of campaign effectiveness and all other related media discussions.

Responsibilities

• Monitor campaign performance per associated KPI’s and manage daily spend, budgets, targeting, and optimizations of media running through DSPs
• Review and document orders received from Media Team and coordinate with ad ops on ad trafficking in Campaign Manager
• Ensure all campaigns elements have been provided to Trading Team and will launch as expected
• Collaboration with various internal and external teams to verify timely creative swaps
• Ability to analyze and interpret large data sets leveraging excel to improve campaign strategy
• Analyze campaign performance and provide insight into campaign strategy across multiple tactics
• Contribute to Media Planning Team as requested for markets in assigned region and assist in building and improving the programmatic offering
• Resolve missing or discrepant invoice issues with internal and external contacts
• Work closely with Trading Team to determine when new IOs are needed or when new tactics need to be added
• Provide direction to Activation Assistants / Junior Activation Strategists
  
  

Qualifications

• Four-year degree in the area of Advertising, Marketing, Media or a similar discipline
• Minimum of 2-3 years’ experience in programmatic buying, media planning / buying or other relevant experience
• Ability to deliver quality work in a short turnaround time
• Outstanding organizational and problem-solving skills
• Proficiency in Excel, Word, and PowerPoint
• Familiarity with filters and formulas such as VLOOKUP is plus.
• Ability to work in a fast-paced environment in which to thrive
• Success with prioritizing tasks and meeting deadlines
• Strong communication skills and desire to work in a team atmosphere
• Familiarity with digital advertising and its KPIs
  

Additional Information

To apply, please submit your resume and cover letter, with your salary requirements.

Thank you for your interest in Martin Retail Group!

Compensation Range: $49,305 - $59,185 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/16/2025.