What are the responsibilities and job description for the Assistant Manager, Brand Marketing position at Mary Kay?
JOB DESCRIPTION
Participates in the strategic development and creation of effective integrated marketing strategies to deliver, engaging relevant content while elevating the credibility of the Mary Kay Independent Beauty Consultants. With a focus on color, gifting, trend and fragrance categories, manages execution of total 360-degree modular consumer marketing campaigns, overseeing development of global creative, product marketing and branding assets. Conducts background research and competitive analysis and reviews metrics and KPIs, to support the Creative Brief, ensuring creative, marketing and branding assets are globally relevant and impactful, assets are delivered on time and on budget, sustaining the growth of the Company’s strategic priorities. Under the guidance of Senior Manager, leads and delegates projects.
- Leads creative development from Briefing to Delivery, global coordination and communication to ensure maximum global adoption of corporate materials and assets including promotional and re-promotional tactics, video, social media, web, advertising, education designed to support the needs of regional partners, as well as support the Independent Beauty Consultant and her business. Manages multiple concurrent projects and connects all the dots across the department.
- Builds influence and strong relationships with Regional Marketing, Global Product Management, Creative Services, Business Intelligence, and various department stakeholders, as well as senior management. Maintains open dialogue with regional partners to stay informed about market activities. Aggregates region needs and helps to adapt plans to deliver globally relevant materials in response to divergent regional objectives, market shifts and new opportunities. Highly developed communication skills are needed to manage the complexity of working across cultures and departments.
- Conducts background research and competitive analysis and reviews metrics and KPIs, to support the Creative Brief, ensuring creative, marketing and branding assets are globally adopted, relevant and impactful, assets are delivered on time and on budget.
- Provides metrics, tracks corporate program adoption across regions and initial analysis to Manager for global roll-up of analytics and program debriefs, contributing to a continuous improvement environment.
- Communicates final delivered strategy and integrated marketing assets to regional partners to help simplify and increase adoption. Helps educate local markets and regional teams on standards as needed. Serves as Corporate point of contact over toolkits and other assets shipped to regional partners. Uses technology and advanced communication tools to insure global alignment with and adoption of corporate vision and materials.
- As project owner on product and program launches, interacts with digital marketing team to drive consistency of offline and online creative needs as well as through ecommerce platforms.
- Leads and manages a direct report, setting goals and objectives, and providing guidance and support.
KNOWLEDGE, SKILLS, & ABILITIES
Experience: 5 years
Supervisory Experience: 3 years
Field of Experience: Experience in corporate or agency advertising environment, with proven examples of successful marketing campaigns, or relevant experience in a more general marketing role. Agency, cosmetics and direct selling industry experience highly preferred.
Education: Bachelor/University Degree
Education Focus: Business, Communications, Marketing, Online and/or Social Media Marketing or related field
- This role requires a unique blend of strategic, analytical and innovative thinking, creativity, and technical proficiency, as well as strong project management and influence skills to drive best-in-class 360-degree marketing throughout the Company.
- The ideal candidate will bring proven integrated marketing experience with a passion for social media, working in a corporate environment and best-in-class creative development. Critical to this position’s success is the ability to manage multiple, concurrent projects with complete attention to detail.
- Demonstrates a broad spectrum of global marketing, PR, data analytics, social media, promotions and advertising ideation, program management.
- Must be able to help develop brand experiences from a consumer and Independent Sales Force point of view. This requires a high level of expertise regarding the Mary Kay Product line to be acquired and an understanding of general cosmetics and beauty care consumable and beauty customer segments at a detailed level, as well as understanding consumer and Direct Selling business needs, and Independent Beauty Consultant needs/expectations.
- Must demonstrate diverse thinking and possess the sincere desire to work in a collaborative environment, dealing with numerous diverse cultures and environments and the resultant complexity. At the same time, must be able to balance brand objectives and global strategies with the local, cultural needs.
- Must be a strategic thinker with a broad perspective and, at the same time, demonstrate an acute attention to detail and the ability to execute flawlessly. Must be analytical to spot trends, understand KPIs and provide global roll-up of marketing programs to offer continuous improvement suggestions and tweaks.
- Must have excellent interpersonal and communication skills to effectively communicate with management and provide direction to internal staff in the development of interactive marketing programs that are consistent with company objectives. Must have excellent presentation skills and be comfortable presenting in front of large audiences.
- Must be able to manage Agency and internal Creative partners and lead them in execution of established vision and objectives.
- Must be self-sufficient, able to prioritize and organize and possess a high level of time and project management skills with the ability to manage multiple projects and tasks with aggressive deadlines.
- Expected to be able to deal with ambiguity and rapidly changing priorities.
- Strong written and verbal communication skills, reliability and professionalism with attention to detail and rapid execution are essential.
- Must be a Brand Ambassador for the Mary Kay Brand and ensure all tactics adhere to Branding guidelines and global social media strategy.
- This job requires on-site work at a Mary Kay facility.
