What are the responsibilities and job description for the Paid Search Specialist position at Mass Culture, Inc.?
Paid Search Specialist – Mass Culture
About Us:At Mass Culture, we drive growth by connecting brands to audiences with precision and impact. As a Paid Search Specialist, you’ll lead the development and optimization of SEM campaigns that deliver measurable results. This role blends creativity, data analysis, and strategic communication to produce high-performing, memorable campaigns.
Key Responsibilities:
Campaign Strategy & Execution
- Develop and manage paid search campaigns aligned with client goals.
- Conduct keyword research and competitive analysis to maximize performance.
- Utilize Google Performance Max (PMAX) campaigns for cross-channel optimization.
- Monitor and adjust campaign elements for ROI and KPI achievement.
- Manage large-scale budgets and ensure cost-effective ad placements.
Data Analysis & Optimization
- Use analytics tools to monitor performance and identify improvement opportunities.
- Ensure accurate tracking and data reporting for clear client insights.
- Provide performance reports and actionable recommendations.
Client Collaboration & Communication
- Partner with client teams to align on goals and translate them into SEM strategies.
- Present campaign updates and insights effectively to clients.
- Educate clients and teams on SEM trends and best practices.
Process & Improvement
- Refine SEM processes for efficiency and data accuracy.
- Stay updated on industry trends and integrate new strategies.
- Share best practices and mentor team members.
Qualifications:
- 4-6 years in digital marketing with 3 years in SEM.
- Experience with Google PMAX and cross-channel strategies.
- Strong analytical skills and proficiency in data reporting.
- Excellent multitasking and communication abilities.
- Up-to-date knowledge of SEM platforms and trends.
Job Type: Full-time
Pay: $75,000.00 - $100,000.00 per year
Benefits:
- Employee discount
- Flexible spending account
- Life insurance
- Paid parental leave
- Referral program
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Greenville, SC 29611
Salary : $75,000 - $100,000