What are the responsibilities and job description for the Director, Consumer Marketing position at MasterCard?
Our PurposeMastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.Title and SummaryDirector, Consumer MarketingOverviewThe LAC Digital Marketing Platform Team : Develops regional strategies, plans, best practices and dashboards with the support of Global Teams to guide the LAC markets in driving consumer and partner preference via digital platforms.Manages regional digital platforms to drive effectiveness of results and investment efficiencies.The purpose of the Regional Digital Marketing Platform Head is to : Lead LAC regional digital marketing platform management and strategies to drive consumer preference.Manage LAC media, digital and social media agencies and scopes of work.Develop social and digital marketing strategies and tracking metrics.RoleIdentify and integrate major global, regional and local digital marketing strategies and platforms.Develop digital marketing strategies and plans with related results metrics.Lead regional digital marketing platform development, management and migrations.Develop tracking dashboards to measure results and adjust media and digital investment strategies.Enable and drive regional digital CRM integrating proprietary and social media platforms.All About YouYou have been a senior digital marketing platform marketing executive.Experienced managing digital agencies, website and app developers, scopes of work, budget, plans.Management of diverse teams across markets or regions.Managed two or more direct reports and several indirect reports dispersed geographically.Digital CRM experience with proprietary and social media platforms.Fluency in Spanish and English; Portuguese is a plus.Other key desirable or additional capabilities : Proven driver of business results including : enrollments, acquisition, usage.Creative development of major social and digital initiatives.Working knowledge or proficiency in Portuguese.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization, and therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must : Abide by Mastercard’s security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach;Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.In line with Mastercard’s total compensation philosophy, the successful candidate will be offered a competitive base salary based on location, experience, and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full-time (and certain part-time) employees generally include : insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.Pay RangesMiami, Florida : $135,000 - $216,000 USD#J-18808-Ljbffr
Salary : $135,000 - $216,000
