What are the responsibilities and job description for the Director of Marketing Communications & Engagement - Matchbook Learning & The Match High School position at Matchbook Learning?
Our Vision
We believe every child regardless of status or condition, can be deeply known, loved and flourishing. We are turning around formerly the lowest performing school in the city and State. The means by which we accomplish this vision, our mission, is that we personalize learning, within a restorative community, fostering resilience and excellence, while preparing students for real-world opportunities. We believe we can reverse the multi-generational cycle of poverty afflicting communities across the nation by replacing it with a multi-generational cycle of affluence that connects children from Kindergarten all the way through 12th grade, in personalized experiences of growing self-awareness, agency and eventual mastery of vocational pathway(s) that unlock their passions and capacity.
Who We Are
Matchbook Learning is a non-profit organization with two charter schools:
Matchbook - a K-8 charter restart of the former Wendell Phillips School 63 on the near Westside of Indianapolis, spanning over 750 students, in partnership with IPS and authorized by the City of Indianapolis.
The Match - a brand new charter high school, opening in 2024 with a 9th grade class and growing to a full career and technical academy, with vocational tracks with community partners so that students while in school can apprentice in dynamic fields such as welding, construction, electrical and plumbing, entrepreneurship, healthcare and so much more. We do this inside two newly developed buildings each with its own vocational trade areas of development in partnership with our authorizer, Trine University.
We have an emerging and integrated continuum starting in Kindergarten through High school with over 50 community based partnerships.
Our Opportunity
In a community where schools have long been disparaged as “failing,” Matchbook Learning and the Match embody a new promise to provide students with high-quality learning experiences and to close the gap between education, community, and career development.
By leveraging modern advances in technology and the science of learning and development while connecting students with the community through meaningful real-world learning and skill development, we are trailblazing a new model of education that adapts to the unique interests and aspirations of each learner while equipping them with the foundational knowledge, skills, and dispositions needed to thrive well beyond our walls.
Our story is just beginning, and we are seeking a new team member to help co-create and enact this bright future.
Overview:
The Director of Marketing Communications and Engagement will play a vital role in driving the school's visibility, enrollment, and community engagement. This individual will work closely with the tech and leadership team to ensure the website remains up-to-date, publish content that showcases school achievements and events, coordinate social media strategies, recruit high school students, foster partnerships, and assist with donor cultivation. This is a dynamic position that requires strong communication, organizational, and digital marketing skills to support the school’s mission, vision and goals.
Key Responsibilities:
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We believe every child regardless of status or condition, can be deeply known, loved and flourishing. We are turning around formerly the lowest performing school in the city and State. The means by which we accomplish this vision, our mission, is that we personalize learning, within a restorative community, fostering resilience and excellence, while preparing students for real-world opportunities. We believe we can reverse the multi-generational cycle of poverty afflicting communities across the nation by replacing it with a multi-generational cycle of affluence that connects children from Kindergarten all the way through 12th grade, in personalized experiences of growing self-awareness, agency and eventual mastery of vocational pathway(s) that unlock their passions and capacity.
Who We Are
Matchbook Learning is a non-profit organization with two charter schools:
Matchbook - a K-8 charter restart of the former Wendell Phillips School 63 on the near Westside of Indianapolis, spanning over 750 students, in partnership with IPS and authorized by the City of Indianapolis.
The Match - a brand new charter high school, opening in 2024 with a 9th grade class and growing to a full career and technical academy, with vocational tracks with community partners so that students while in school can apprentice in dynamic fields such as welding, construction, electrical and plumbing, entrepreneurship, healthcare and so much more. We do this inside two newly developed buildings each with its own vocational trade areas of development in partnership with our authorizer, Trine University.
We have an emerging and integrated continuum starting in Kindergarten through High school with over 50 community based partnerships.
Our Opportunity
In a community where schools have long been disparaged as “failing,” Matchbook Learning and the Match embody a new promise to provide students with high-quality learning experiences and to close the gap between education, community, and career development.
By leveraging modern advances in technology and the science of learning and development while connecting students with the community through meaningful real-world learning and skill development, we are trailblazing a new model of education that adapts to the unique interests and aspirations of each learner while equipping them with the foundational knowledge, skills, and dispositions needed to thrive well beyond our walls.
Our story is just beginning, and we are seeking a new team member to help co-create and enact this bright future.
Overview:
The Director of Marketing Communications and Engagement will play a vital role in driving the school's visibility, enrollment, and community engagement. This individual will work closely with the tech and leadership team to ensure the website remains up-to-date, publish content that showcases school achievements and events, coordinate social media strategies, recruit high school students, foster partnerships, and assist with donor cultivation. This is a dynamic position that requires strong communication, organizational, and digital marketing skills to support the school’s mission, vision and goals.
Key Responsibilities:
- 1. Branding & Marketing Communications
- Message and produce communications materials – digital and printed – to promote Matchbook Learning’s successes; enrollment for elementary, middle school, and high school; school events; and community engagement opportunities.
- Lead and supervise cross-platform promotional efforts to position Matchbook Learning as the Central Indiana innovation charter school leader in elementary and secondary education.
- 2. Enrollment & Recruitment
- Develop and implement marketing strategies that highlight the school’s programs, culture, and achievements.
- Recruit high school students through targeted outreach programs and by attending K-8 functions, open houses, and other community events.
- Collaborate with the admissions team to track and analyze recruitment metrics, adjusting strategies as needed for enrollment goals.
- Collaborate with Executive Leadership to develop and implement marketing strategies for teacher recruitment, including analytics.
- 3. Website Management & Content Updates
- Coordinate with the tech team to ensure the school website is current, user-friendly, and reflects all recent news, programs, and school achievements.
- Schedule and post regular blog updates from leadership team members and other stakeholders.
- Ensure consistent branding and accurate information across all website pages.
- Content calendar creation and management alerting board members and leadership team of content contribution needs and timelines.
- 4. Social Media Management
- Create, curate, and manage all published content (images, video, written) on the school’s social media platforms.
- Develop a social media calendar that aligns with school events, important announcements, and recruitment periods.
- Engage with followers, respond to inquiries and online communications, and foster a positive online community for current and prospective families in collaboration with the leadership team. ○ Keep leadership abreast of all communication and online presence
- 5. Community & Partnership Development
- Establish and nurture relationships with local businesses, educational organizations, and community groups to expand the school’s network and create partnership opportunities.
- Work with leadership to identify potential partners and support collaborative initiatives that benefit students, faculty, and staff.
- 6. Donor Engagement & Fundraising Support
- Assist in identifying and cultivating potential donors by supporting the planning and execution of donor events and campaigns.
- Communicate with donors, providing updates on how their contributions impact the school and its programs.
- 7. Event Support & Outreach Activities
- Represent the school at community and school events to promote enrollment and increase visibility.
- Coordinate school presence at fairs, community events, and expos, ensuring the school is represented in a professional, engaging, and informative manner.
- 8. Other duties as assigned by the Executive Leadership Team
- Reports to the Chief Operations Officer with regular 1:1 meetings. Additionally, attends each school’s community logistics meetings and system-wide community meetings
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