What are the responsibilities and job description for the Direct Marketing Manager position at Matrix Basement Finishing?
Matrix Basement Finishing is recognized as a Top 50 awardee of the Top 500 companies in America for home remodeling! We are the fastest-growing basement remodeling company in the country. We offer high-quality home solutions backed by excellent service and a lifetime warranty. Expect nothing less than high-value remodeling with Matrix.
We are seeking a highly motivated results-driven Direct Marketing Manager to lead our marketing team in acquiring high-quality leads through cost-effective strategies. This role is pivotal in hiring, training, and coaching marketing associates across multiple territories, ensuring their success in generating leads for our sales team.
Why Join Matrix Basement Finishing?
- Be part of one of America’s most awarded home remodeling companies.
- Competitive compensation package with performance-based incentives.
- Opportunity to step into a $340 billion industry with a rapidly growing company.
- A supportive and dynamic work environment focused on career growth and success.
If you are passionate about marketing, leadership, and driving results, we want to hear from you! Apply today and take your career to the next level with Matrix Basement Finishing.
Visit our careers page: Matrix Basements Careers
Requirements:
Responsibilities:
- Recruit, onboard, and train new marketing associates in multiple territories.
- Develop and implement strategies to maximize lead generation efficiency.
- Coach and mentor team members to meet and exceed department lead generation and sales targets.
- Monitor and analyze marketing performance metrics, adjusting strategies to optimize results.
- Collaborate with leadership to align marketing efforts with business goals.
- Ensure that all marketing initiatives are executed within budget while maintaining quality and effectiveness.
- Conduct regular field visits to assess team performance and provide hands-on coaching.
Duties and Responsibilities:
- Manage and work Open House Program.
- Manage and work trade shows and events.
- Hire and recruit promotional staff members.
- Assist with event tear-down and setup.
Qualifications:
- Proven experience in direct marketing, field marketing, or lead generation.
- Strong leadership skills with experience in hiring, training, and managing teams.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to travel between territories as needed.
- Goal-oriented mindset with a focus on performance optimization.
- Experience in the home remodeling or home improvement industry is a plus.
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