What are the responsibilities and job description for the Integrated Paid Media Specialist position at Matter?
Matter
Integrated Paid Media Specialist
Location: Boston or Newburyport MA,
(Hybrid: In office Mon-Thurs, Remote – Fri)
Matter is an independent and thriving brand elevation agency unifying PR, creative services, and marketing.
As we’ve grown, we’ve maintained focus on building and nurturing an inclusive, team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients, and because it makes for a happy place to work. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity and inclusion and value everyone’s unique story. We’re proud of the many awards that we’ve garnered as a Top Place to Work and as a Top Agency in the US, but we’re equally as proud of the many organizations that we’ve helped through our agency-wide volunteer initiative. If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career.
We’re currently looking for a dynamic, results-focused Integrated Paid Media Specialist to join our MatterMKTG Digital Marketing team based in our Boston or Newburyport, MA or Denver, CO office, working with clients across the agency. This role will support our paid media campaigns across a variety of channels, contributing to both B2B and B2C client goals. As part of a collaborative team, you will help execute strategic campaigns that achieve measurable success and learn from experienced mentors along the way.
Here’s the mix of what you’ll be doing day to day:
Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.
Integrated Paid Media Specialist
Location: Boston or Newburyport MA,
(Hybrid: In office Mon-Thurs, Remote – Fri)
Matter is an independent and thriving brand elevation agency unifying PR, creative services, and marketing.
As we’ve grown, we’ve maintained focus on building and nurturing an inclusive, team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients, and because it makes for a happy place to work. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity and inclusion and value everyone’s unique story. We’re proud of the many awards that we’ve garnered as a Top Place to Work and as a Top Agency in the US, but we’re equally as proud of the many organizations that we’ve helped through our agency-wide volunteer initiative. If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career.
We’re currently looking for a dynamic, results-focused Integrated Paid Media Specialist to join our MatterMKTG Digital Marketing team based in our Boston or Newburyport, MA or Denver, CO office, working with clients across the agency. This role will support our paid media campaigns across a variety of channels, contributing to both B2B and B2C client goals. As part of a collaborative team, you will help execute strategic campaigns that achieve measurable success and learn from experienced mentors along the way.
Here’s the mix of what you’ll be doing day to day:
- Support the execution of paid media campaigns across platforms like Meta, LinkedIn, Twitter, TikTok, Pinterest, Programmatic, and more.
- Collaborate with the media team to translate client goals into actionable paid media strategies with clear KPIs, audiences, and performance expectations.
- Assist with campaign setup, trafficking, and optimizations, ensuring campaigns are properly executed and continually improved.
- Provide regular reporting on campaign performance, working with the analytics team to compile and present key insights to clients.
- Contribute to campaign budgeting, ensuring costs align with client expectations and campaign objectives.
- Manage campaign documentation such as media buy forms, orders, and traffic sheets.
- Conduct competitive audits and research to inform strategies and tactics, helping the team stay ahead of trends and industry changes.
- Assist with new business efforts, contributing to proposals and helping with media planning for potential clients.
- 2-3 years of experience working with paid media campaigns across social media (Meta, LinkedIn, Instagram, etc.), display, programmatic, or other digital platforms.
- Solid understanding of paid social media channels, digital media strategy, and the broader digital marketing landscape.
- Analytical skills to assess performance, identify trends, and suggest optimizations.
- Comfortable working in a fast-paced environment with the ability to manage multiple projects at once.
- A collaborative mindset with a keen interest in learning from peers and contributing to a team effort.
- Ability to create clear, actionable reports that track campaign performance and inform future strategies.
- An understanding of campaign budgeting and trafficking processes, ensuring campaigns stay within budget and perform effectively.
- Strong verbal communication skills and an ability to present insights clearly and concisely.
- Experience with traditional media such as OOH, print, radio, and TV.
- Familiarity with programmatic advertising platforms like CM360 or similar.
- A creative approach to problem-solving and campaign strategy.
- Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year.
- A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance.
- Competitive salaries, and lots of room for long-term growth and development
- Top notch health, dental, and vision plans
- Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more.
- Paid volunteer time through our Helping Hands program.
- Matter Wellness program, featuring extracurricular activities and interoffice competitions
- Employee referral program (get a $$ bonus for each referral we hire)
- Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more.
Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.
