What are the responsibilities and job description for the Copywriter position at Mavi North America?
Copywriter
Mavi, 34 Heritage, General Denim Works, and Brooklyn Industries are looking for a skillful Copywriter to join the Marketing team in New York. This new role will be responsible for the brand voice and tone across all consumer-facing channels for these brands.
Who are you? You are an aspirational and organized writer who can craft engaging narratives and stories around products each season. You’re well versed in the fashion world and up to date with relevant editorial and advertising trends.
Responsibilities:
Write brand voice for all marketing communications. Ensure brand copy is consistent, accurate, inspiring and motivating on all assets for the brands.
Support all Marketing initiatives to build brand presence in the industry, spanning seasonal brand campaigns/editorials, ecommerce roadmap, marketing initiatives/collaborations, gifting, etc.
Ensure all editorial messaging supports business plans/objectives, is compelling, and succeeds in engaging the audience and driving traffic.
Build and develop a clear Tone of Voice for each respectful brand.
Create and manage all Ecommerce copy content and their respective email marketing programs, PDP copy and paid media copy.
Provide copy for all Retail consumer collateral communications i.e. direct mailer
Liaise with various internal teams & external partners
Requirements for Qualified Candidate Introduction:
Professional Resume/CV including Work Samples (website) or as Attachments, REQUIRED.
Professional Knowledge & Experience:
3-5 years of fashion/lifestyle retail-sector experience, required.
Unshakably organized; multi-tasker extraordinaire – solution focused problem solver
Engaging verbal and written communication
Self-starter and enthusiastic team player
Experience working cross-functionally
Salary : $70,000 - $80,000
