What are the responsibilities and job description for the Digital Advertising Manager position at Mavis Tire?
Manager, Digital Advertising We are seeking an experienced and innovative Manager of Digital Advertising to lead our digital advertising efforts across a range of channels, with a primary focus on programmatic display, video CTV, OTT, and affiliate marketing channels. The ideal candidate will possess a deep understanding of data-driven advertising strategies, advanced targeting techniques, campaign optimization, and audience segmentation to drive impactful results. Responsibilities : Strategic Leadership : Develop and drive the overall digital advertising strategy in alignment with company goals, focusing on programmatic display, video CTV, OTT, Digital Audio, and Affiliate initiatives. Provide strategic guidance on media buying, audience creation, segmentation, and campaign activation and expansion. Campaign Management : Oversee end-to-end campaign management, including planning, execution, monitoring, and optimization of programmatic display, video CTV, OTT, Digital Audio and affiliate campaigns. Collaborate with creative teams to ensure the development of engaging and effective ad creatives. Programmatic Expertise : Lead the utilization of programmatic advertising platforms to target precise audiences, optimize bidding strategies, and achieve campaign objectives. Stay informed about industry trends, technology advancements, and best practices related to programmatic advertising. Video CTV and OTT : Drive the growth of video advertising initiatives across Connected TV (CTV) and Over-The-Top (OTT) platforms. Leverage data-driven insights to optimize video ad placements, formats, and engagement strategies. Affiliate Marketing Drive the growth of affiliate marketing channels. Leverage data-driven insights to optimize affiliate programs and engagement strategies. Audience Creation and Segmentation : Utilize data-driven insights to develop and refine audience segments for targeted advertising campaigns. Implement advanced audience segmentation techniques to enhance campaign personalization and effectiveness. Data Analytics : Utilize data analytics tools to assess campaign performance, generate actionable insights, and present findings to stakeholders. Make informed decisions based on data to continuously improve advertising strategies. Budget Management : Develop and manage digital advertising budgets, allocating resources effectively to achieve optimal results. Stakeholder Communication : Collaborate with internal and external stakeholders, including media partners, vendors, to ensure seamless execution of campaigns. Employee Benefits At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly pay, a good working environment and an excellent combination of additional benefits like health, dental, vision and life insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid time off, paid holidays and opportunities for career growth. Mavis is an Equal Opportunity Employer
