What are the responsibilities and job description for the Mavis Tire is hiring: Digital Advertising Manager in White Plains position at Mavis Tire?
Manager, Digital Advertising
We are seeking an experienced and innovative Manager of Digital Advertising to lead our digital advertising efforts across a range of channels, with a primary focus on programmatic display, video CTV, OTT, and affiliate marketing channels. The ideal candidate will possess a deep understanding of data-driven advertising strategies, advanced targeting techniques, campaign optimization, and audience segmentation to drive impactful results.
Responsibilities :
Strategic Leadership :
- Develop and drive the overall digital advertising strategy in alignment with company goals, focusing on programmatic display, video CTV, OTT, Digital Audio, and Affiliate initiatives.
- Provide strategic guidance on media buying, audience creation, segmentation, and campaign activation and expansion.
Campaign Management :
Programmatic Expertise :
Video CTV and OTT :
Affiliate Marketing
Audience Creation and Segmentation :
Data Analytics :
Budget Management :
Stakeholder Communication :
Employee Benefits
At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly pay, a good working environment and an excellent combination of additional benefits like health, dental, vision and life insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid time off, paid holidays and opportunities for career growth.
Mavis is an Equal Opportunity Employer
