Director of Ecommerce

Brief Description

The Director of Ecommerce is responsible for the online sales strategy, website management, and customer experience. They work closely with marketing, sales, and IT teams to drive online business growth and meet revenue targets. The Director of Ecommerce reports to the Executive Vice President of Sales and sets the long-term vision and strategy for online sales. They ensure alignment with the company's broader goals and are instrumental in driving digital transformation initiatives. The ideal candidate will have demonstrated experience in the ecommerce space, digital marketing, and website development. The Director of Ecommerce plays a significant leadership role in the organization by maintaining senior level relationships with the revenue team and executive leaders within the company.

Requirements

• Lead and direct the Ecommerce strategy and tactics for the over all company
• Manage the daily operations of the company’s transactional sites, including product updates and content creation, by developing and implementing strategies to drive traffic, increase brand awareness, and boost online sales.
• Develop and execute the online sales forecast, inventory plan and profitability targets.
• Analyze customer data and website analytics to identify trends and opportunities to improve the customer experience.
• Collaborate with the Revenue team to improve quality and traffic acquisition.
• Work with the design and development teams to create a user-friendly transactional site.
• Develop and provide analytics on the ecommerce business to yield improvements.
• Propose ways to increase digital growth in the target markets and/or products and services offerings.
• Communicate cross functionally when business needs change or timing and strategy shifts occur.
• Serve as a highly visible internal evangelist with the revenue team, IT, and business unit leaders.
• Ensure consistent brand messaging and visual identity across all transactional sites.
• Oversee digital marketing platforms across PPC, SEO, email marketing and social media.
• Encouraging and holding team members accountable for their commitment to Lifelong Learning and completion of assignments
• Perform other duties as assigned.
  
  

Education

• Bachelor’s degree in business, marketing, or related field, preferred, or equivalent work experience
• 5 years of experience in e-commerce and digital marketing
• Experience with website analytics tools such as Google Analytics
• Excellent written and verbal communication skills
• Knowledgeable about a variety of search engines
  
  

Experience & Skills

• Ability to grasp and learn complex concepts quickly and independently.
• Extensive people leadership experience, preferably in a multi-dimensional matrix organization.
• Strong knowledge of web design with NetSuite Suite Commerce and WordPress a plus
• Willingness and potential for continuous learning and improvement.
• Proven track record in identifying target audiences and developing targeted, engaging, educational, and motivating marketing campaigns across multiple channels.
• Strong knowledge of website analytics and marketing automation tools.
• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent problem-solving skills and strategic thinking ability.
• Self-motivated and able to work both independently and collaboratively within cross-functional teams.
• Demonstrate ethical and professional conduct, with the ability to handle sensitive and confidential information.
  
  

Summary

The Mazzella Way

Mazzella is a family owned company that puts people first. With over 1300 employees and 50 locations we are the humble leaders in the industry. We offer market competitive compensation and a wide range of benefits, including paid time off, affordable and comprehensive health insurance, dental, vision, 401(k) with company match, life insurance, and disability insurance.

Why Team Members Join Mazzella

• Team-oriented environment
• A real Work life/ Home life balance
• Growth and Development Opportunities including a Lifelong Learning Career Path
• Humble, Hungry, Smart Culture
• Market Competitive Salaries
• Free Virtual Doctor visits with $0 copay (Teledoc)
• Tuition Reimbursement
  
  

Mazzella Core Values

Safe-personal commitment to all stakeholder’s well-being; purposeful control of risk

Lifelong Learner – routinely acquire new skills and capabilities that bring value

Humble – lack excessive ego or concerns about status; emphasize the Team over self

Hungry – always looking for more, self-motivated, and diligent; do more than to just get by, committed

Smart – common sense about people, good judgement, and intuition around their impact on group dynamic

EOE/Drug Free Workplace