What are the responsibilities and job description for the Content Marketing Specialist position at MBA Roofing?
About MBA Roofing
We pride ourselves on delivering exceptional craftsmanship and integrity in every project. Our commitment to quality and customer satisfaction has fueled our rapid growth, as homeowners and business owners trust us to handle everything from roof repairs to new gutters and siding.
Our Values
- Excellence: We strive for perfection in every aspect of our work.
- Trust: We keep our promises and communicate openly with our customers and employees.
- Teamwork: We work together to achieve common goals and provide the best possible service.
About the Marketing Content Specialist Role
The Marketing Content Specialist is responsible for design creation and campaign execution for digital, print, email, and video marketing. Qualified candidates will have experience in digital and print design, short-form videos for social media, and long-form video for educational or promotional content.
Duties and Responsibilities
- Participate in strategic planning of messaging, target audience development and refinement, content creation, and content promotion.
- Create video and photo content that drives brand awareness, generates high quality leads, and organic engagement.
- Lead the email marketing strategy, development and execution.
- In all initiatives, adhere to the marketing strategy and content calendar publishing content as designated on appropriate social media platforms.
- Design sales collateral (as needed) to support the sale of roofing and gutter guard business.
- Identify, track, and analyze appropriate performance indicators to structure overall strategy and inform the team concerning current goals/objectives, trends, competitors' content, etc.
- Support sales and services teams as first response to inquiries received through social media.
Requirements
- Proven social media management experience for business purposes.
- Understanding of basic performance metrics and visual requirements of each social media platform.
- Ability to create a lifecycle of content from creation to posting.
- Design experience with photoshop or illustrator (Portfolio examples required).
- Strong writing/editing skills for campaign ideation and marketing strategies.
- Strategic mindset – approach all scenarios proactively from both creative and analytical perspectives.
Benefits
- Healthcare: Medical, Dental, Vision
- Paid time off / Paid holidays
Work Environment
Work is primarily sedentary in nature due to the office responsibilities; occasional special physical demands are required to capture content on roofs. Climbing on ladders and roofs will be required to get content on occasion. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Local travel 5% of the time.
