What are the responsibilities and job description for the Digital Media Specialist position at MBA Roofing?
About Us
MBA Roofing stands out for its dedication to quality and customer satisfaction. We deliver exceptional craftsmanship and integrity in every project, ensuring homeowners and business owners trust us to handle various services, from roof repairs to new gutters and siding. Our commitment to excellence drives our growth, as we continuously improve and expand our services.
We value our employees' hard work and offer competitive benefits, paid time off, and paid holidays to show our appreciation. When you join MBA Roofing, you become part of a team that prioritizes excellence, trust, and teamwork.
Job Overview
The Marketing Content Specialist plays a critical role in designing and executing marketing campaigns for digital, print, email, and video platforms. This position requires experience in digital and print design, short-form videos for social media, and long-form video content for educational or promotional purposes.
MBA Roofing's brand persona is educational, humorous, and relatable. The ideal candidate will contribute to developing and executing strategies that grow an engaged audience, refine the voice and presence of MBA Roofing while measuring performance on engagement and lead generation.
Responsibilities
- Develop and implement marketing strategies to achieve business objectives.
- Create engaging visual content that drives brand awareness and generates high-quality leads.
- Lead email marketing campaigns and develop strategies to increase engagement.
- Publish content on social media platforms according to the marketing calendar.
- Design sales materials to support the sale of roofing and gutter guard services.
- Analyze performance indicators to inform business decisions and optimize marketing strategies.
