Member Onboarding Marketing Manager

Description: AARP is seeking a Member Onboarding Marketing Manager to support marketing strategies including new and evolving membership engagement. This role will involve providing member benefits support including personalization, marketing automation, and digital experience initiatives.

Key Responsibilities:

• Provide support with various marketing strategies including an array of new and evolving membership engagement including AI/ML, personalization, marketing automation, and digital experience initiatives by providing strategic support and project management expertise across the breadth of AARP channels (e.g. Member Lifecycle Management, Member Benefits, etc.)
• Supports member onboarding tactics including welcome kits, SMS, digital welcome stream email series, paid search, paid social and undeliverable mail program.
• Assist with research, planning, and creation of strategic communications initiatives that support the enterprise and program areas.
• Support AARP Marketing Managers with administrative tasks as needed (brief writing, presentation decks, agendas, meeting notes, schedule meetings); Create and maintain status reports, project plans that include timelines milestones, schedules and key dates
• Assist AARP Marketing Managers with dashboard management and analytics and reporting; produce insights from data and translates findings into meaningful presentations and actionable insights for stakeholders
• Provide expertise in marketing best practices in key channels such as print, email, digital, and social.
• Author benefit content and direct response marketing landing pages in Adobe Experience Manager (AEM) to support member benefit engagement.
• Supports offline to online strategies to drive members online from offline touchpoints.
• Miscellaneous marketing planning and/or execution.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of marketing experience including developing and executing omnichannel marketing strategies.
• Familiarity with AI/ML, personalization, and marketing automation tools and practices.
• Knowledge of marketing best practices across channels such as print, email, digital, and social.
• Proven ability to develop and execute member onboarding tactics (e.g., welcome kits, SMS, digital email series).
• Strong project management skills with the ability to manage multiple projects and deadlines.
• Proficiency in Adobe Experience Manager (AEM) or similar content management systems for authoring landing pages and digital assets.
• Hands-on experience using self-service tools to build and measure landing pages.
• Experience managing a CMS for print materials to ensure consistent branding and content quality.
• Proven ability to write and optimize SMS campaign copy to engage and retain members.
• Strong analytical skills with experience pulling insights from Adobe Analytics Workspaces and translating them into actionable marketing strategies.
• Excellent written and verbal communication skills for creating strategic communications and presentations.
• Ability to collaborate effectively with cross-functional teams and stakeholders.

Preferred:

• Experience supporting offline-to-online strategies to enhance digital engagement from traditional touchpoints
• Experience working in a membership-based organization or nonprofit setting.

Eligibility Requirements:

• Legal authorization to work in the U.S. is required.
• As a contractor, including remote contractors, you may be required to complete a background check.