What are the responsibilities and job description for the Content Strategist position at MBTA?

As a Content Strategist at TID, you’ll be part of the team that edits, writes, and builds content for MBTA.com, which serves over a million people per month. We strive to understand and advocate for our main audience, riders, in addition to many other audiences. We’re seeking someone with strong writing, editing, and collaboration skills who is motivated to give people the information they need.

Day to day, you will :

Work with MBTA employees and external partners to rewrite, fact check, edit, and publish accurate and accessible content for the web.
Create and edit new content for MBTA.com with guidance from the content team.
Align with the MBTA communications team, social media team, and website team to develop the weekly content calendar for items featured on the MBTA.com homepage.
Work to meet tight deadlines in an environment where priorities shift and the pace fluctuates.
Participate in discovery meetings with stakeholders and / or other team members to set expectations and goals, gather reference materials, and brainstorm strategy.
Work with the content team to ensure that content on MBTA.com meets accessibility standards, our style guide, and website best practices through documentation and team review.
Participate in the content team’s regular planning, stand up, and review meetings.
Occasionally you may use Google analytics to report metrics, act as a content consultant for other departments, or work on ad hoc requests independently.

You will be part of the UX team of researchers, content strategists, and designers, and report to the Director of Product Design. This group supports one another with brainstorms, work reviews, and ongoing promotion of best practices and emerging methodologies.

Working on MBTA.com , you’ll be part of a recognized industry-leading team that is rebuilding the technology the MBTA uses to provide real-time service and trip planning information.

What you can expect from your first 90 days at TID :

Dive into the MBTA system : We don’t expect everyone who walks into TID to understand the ins and outs of how our transit system operates. You will begin learning the details of how the MBTA’s rail, bus, and ferry network helps move a million people around Greater Boston every day.

Dive into the website : You’ll immerse yourself in the ecosystem of teams, tools, data, and processes that inform the work on the website. You’ll learn about the way riders and other main audiences use the website. You’ll get to know the projects and teams that inform when and why content gets published and updated. We‘ll train you on our processes and tools as you gradually take on your own suite of tasks and responsibilities.

We want to hear from you if :

You have an interest in transit or transportation and how it operates.

You are comfortable working in a fast-paced environment and checking in with the team daily.

You have formal experience with websites or web content strategy. This can look like coursework, on-the-job experience, or other experiences.

You are very comfortable using technology.

You have experience (part-time or full-time) working in the service industry or another field where you worked directly with the public.

You enjoy distilling complex information into clear, plain language.

You are highly organized, motivated, and have great attention to detail.

Work experience guidelines :

Although we’re mostly interested in your ability to do the work listed above as demonstrated in your resume and work samples, here are some guidelines on the capabilities and experience we think might be most suited for this role.

Please keep in mind that these are guidelines, not requirements. If you don’t think you meet every point in this list but still think you’re a fit, we want to hear from you!

1-3 years of professional experience in editing, social media, journalism, content management, writing for the web, or a related field.

Experience working with a content management system (CMS) or publishing tool such as Drupal, Wordpress, or something similar.

Experience using online collaboration tools (e.g. Slack, Asana, Sharepoint, etc.)

Some familiarity with HTML.

Solid understanding of publishing accessible content for the web.

Familiarity with the MBTA transit system as a rider.

Education in writing or a related field. This could be a college degree, a bootcamp, a certificate program, or something else entirely.

Location :

This role can be 100% remote or hybrid.

As a contracted role for the MBTA, we are only able to employ people living in the following states - ME, MA, NH, RI, and VT.

At this time, we are only able to hire US residents who will reside in the US for the duration of their employment.

Compensation :

Pay rate range is $48 - $62 per hour (W-2), up to 1880 hours per year.

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Salary : $48 - $62

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