What are the responsibilities and job description for the Dir, Media - SVP position at McCann Health London?

Job Description

The SVP Director is a leadership role overall within SOLVE(D) and for clients. The SVP Director may oversee multiple businesses or accounts within a group and is responsible for demonstrating a strong working knowledge of all media channels, and most especially digital channels which fuel data-driven marketing. The SVP Director is ultimately responsible for identifying and leading opportunities to enhance holistic integration across disciplines and capabilities, and to drive growth of the overall Solve(d) business.

The SVP Director must skilled in driving both strategy and integration in order to deliver an end to end marketing (not just media) perspective for the clients' business. This person is responsible for identifying business opportunities and be able to sell through innovative solutions to grow client business and increase agency revenue.

This person should also be able to work with all groups within IPG or MediaBrands to effectively deliver integrated services, in addition to SOLVE(D) media offerings and capabilities.

The SVP Director is ultimately accountable for the entire team, driving a culture where team members are supported and have access to development opportunities, and ensuring that overall scope is managed efficiently and effectively. The SVP Director is also responsible for the successful management of the account, ensuring accuracy, development and adherence to timeliness and overall quality of work product and talent.

ESSENTIAL FUNCTIONS

Client Management

Maintain knowledge about the industry and brand / client - product benefits, efficacy, MOA, industry challenges, competitive landscape, client processes and client corporate culture. Place clients on the leading edge of media evolution and innovation. Maintain on-going contact with senior clients, lending credibility and endorsement to major presentations and projects. Possesses the ability to understand varying clients' communication styles and adjusts account management approach accordingly. The SVP Director will strive to nurture true partnership with senior clients and position themselves as a valued business (not just media) partner, and Solve(d) as an extension of the client team.

Media Planning

Oversee media plan development and provide authoritative support / reinforcement on presentations. Lead a team that creates media plans that are strategically and executionally sound. Review all plans to ensure quality and that flawless execution can be achieved. Integrate concepts seamlessly with creative product and clients' marketing plans

Team Management

Mentor and manage staff. Delegating to build an efficient team. Regular review of team hours to ensure time is managed to SOW, and address any shifts in SOW if necessary

JOB DUTIES AND RESPONSIBILITIES

Media Planning and Execution :

Oversees the VP Director or Media Director ensuring timely, accurate, and overall work product excellence

Reviews briefs for comprehensiveness, and enhances or challenges audience segmentation and KPI / measurement plan as appropriate

Challenges teams on the rigor and rationale used to determine strategic or tactical outputs using data driven approach (e.g., syndicated, proprietary, analyst, historical) to channel mixes and channel allocations

Serves as a team resource for advice and counsel as well partnering closely with Account Management, Strategy and Analytics for ideation and innovation

Demonstrates ability to work with internal and external groups to deliver strategic excellence

Meets with vendors to assess new capabilities and innovations that are relevant for clients' media strategies

Provides and discusses industry information on media, markets and related topics

Maintains relationships with media vendors; continues to develop publisher and elevate relationships for exchange of new opportunities / ideas

Client & Internal Relationships :

Identifies opportunities to existing and perspective clients while demonstrating the ability to sell SOLVE(D) and / or IPGHealth offerings to grow business, whether organic growth with existing clients or new business opportunities

Must understand resource time utilization and make appropriate staffing recommendations based on actual conditions

Responsible for developing tightly defined SOWs to clients and setting reasonable expectations based on staffing allocations

Builds trusting, collaborative relationships with internal and external constituents at appropriate levels

Manages expectations of clients and deliverables while identifying gaps / areas of improvement and creating opportunities to address

Accurately represents the client's point of view or corporate culture / biases when reviewing work, leveraging this perspective when providing feedback to team and presenting to client

Participates and presents in New Business efforts and presentations, where appropriate

Capable of effectively managing up and down the reporting structure

Strategic Thinking & Leadership :

Provide and / or guide plan input

Oversee planning processes and operational excellence across team

Demonstrate problem solving and intervention when necessary

Understand and analyze the root causes of problems and develop ways to rectify

Guide and assist staff to arrive at potential solutions to problems / issues

Ensures all relevant parties are informed and knowledgeable about client business challenges and opportunities as well as internal agency issues, changes in account status, etc.

Mentor, train, motivate and develop a media planning group while integrating appropriate extended team members such as search, social, and analytics

Construct and deliver accurate, honest and timely performance management documents and ensure subordinates receive feedback from their line managers

EDUCATION

DEGREE / DIPLOMA

AREA OF STUDY

REQUIRED / PREFERRED

Bachelor's degree

Preferred

EXPERIENCE

MINIMUM EXPERIENCE

AREA OF EXPERTISE

REQUIRED / PREFERRED

15 years of related media work experience

Required

At least 3-years' experience with Pharma

Required

KNOWLEDGE, SKILLS AND ABILITIES

Competency with Microsoft Excel, PowerPoint and Word

Includes advanced Microsoft Excel functions / formulas : charts, graphs, pivot tables and VLookUp

Proficiency in media applications including MediaTools, KANTAR and Prisma

Business / Portfolio lead

Point of escalation

POC for senior client relationships

Strong business acumen

Strong communication and presentation skills

Assess and audience and tailor communication to meet specific needs

Team leadership

Champion for team excellence : talent, operational, product, client service

Participate in new business activity and agency growth

Drive organic growth

COMPETENCIES

Communication :

Attentive and shows interest in the subject; expresses ideas clearly, concisely and professionally in oral and written communications

Adapts communication style and depth of content to relevant audience

Presentation :

Ability to establish an effective, professional demeanor and communication to influence one's point of view

Time Management :

Effectively plans ahead to ensure projects are undertaken and time is used efficiently

Salary

185,000.00 - $270,000.00

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.

About the Agency

https : / / solved.health /

SOLVE(D), an IPG Health growth accelerator agency, was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)'s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.

For U.S. Job Seekers

It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE / AA / M / D / V / F.

Salary : $185,000 - $270,000

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