Demo

Dir, Media - SVP

Neon Nyc
New York, NY Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/20/2025

The SVP Director is a leadership role overall within SOLVE(D) and for clients. The SVP Director may oversee multiple businesses or accounts within a group and is responsible for demonstrating a strong working knowledge of all media channels, and most especially digital channels which fuel data-driven marketing. The SVP Director is ultimately responsible for identifying and leading opportunities to enhance holistic integration across disciplines and capabilities, and to drive growth of the overall Solve(d) business.

The SVP Director must be skilled in driving both strategy and integration in order to deliver an end to end marketing (not just media) perspective for the clients’ business. This person is responsible for identifying business opportunities and be able to sell through innovative solutions to grow client business and increase agency revenue.

This person should also be able to work with all groups within IPG or MediaBrands to effectively deliver integrated services, in addition to SOLVE(D) media offerings and capabilities.

The SVP Director is ultimately accountable for the entire team, driving a culture where team members are supported and have access to development opportunities, and ensuring that overall scope is managed efficiently and effectively. The SVP Director is also responsible for the successful management of the account, ensuring accuracy, development and adherence to timeliness and overall quality of work product and talent.

ESSENTIAL FUNCTIONS

  • Client Management

A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.

  • Maintain knowledge about the industry and brand / client - product benefits, efficacy, MOA, industry challenges, competitive landscape, client processes and client corporate culture. Place clients on the leading edge of media evolution and innovation. Maintain on-going contact with senior clients, lending credibility and endorsement to major presentations and projects. Possesses the ability to understand varying clients’ communication styles and adjusts account management approach accordingly. The SVP Director will strive to nurture true partnership with senior clients and position themselves as a valued business (not just media) partner, and Solve(d) as an extension of the client team.
  • Media Planning
  • Oversee media plan development and provide authoritative support / reinforcement on presentations. Lead a team that creates media plans that are strategically and executionally sound. Review all plans to ensure quality and that flawless execution can be achieved. Integrate concepts seamlessly with creative product and clients’ marketing plans.
  • Team Management
  • Mentor and manage staff. Delegating to build an efficient team. Regular review of team hours to ensure time is managed to SOW, and address any shifts in SOW if necessary.
  • JOB DUTIES AND RESPONSIBILITIES

  • Media Planning and Execution :
  • Oversees the VP Director or Media Director ensuring timely, accurate, and overall work product excellence.
  • Reviews briefs for comprehensiveness, and enhances or challenges audience segmentation and KPI / measurement plan as appropriate.
  • Challenges teams on the rigor and rationale used to determine strategic or tactical outputs using data driven approach (e.g., syndicated, proprietary, analyst, historical) to channel mixes and channel allocations.
  • Serves as a team resource for advice and counsel as well partnering closely with Account Management, Strategy and Analytics for ideation and innovation.
  • Demonstrates ability to work with internal and external groups to deliver strategic excellence.
  • Meets with vendors to assess new capabilities and innovations that are relevant for clients’ media strategies.
  • Provides and discusses industry information on media, markets and related topics.
  • Maintains relationships with media vendors; continues to develop publisher and elevate relationships for exchange of new opportunities / ideas.
  • Client & Internal Relationships :
  • Identifies opportunities to existing and perspective clients while demonstrating the ability to sell SOLVE(D) and / or IPGHealth offerings to grow business, whether organic growth with existing clients or new business opportunities.
  • Must understand resource time utilization and make appropriate staffing recommendations based on actual conditions.
  • Responsible for developing tightly defined SOWs to clients and setting reasonable expectations based on staffing allocations.
  • Builds trusting, collaborative relationships with internal and external constituents at appropriate levels.
  • Manages expectations of clients and deliverables while identifying gaps / areas of improvement and creating opportunities to address.
  • Accurately represents the client’s point of view or corporate culture / biases when reviewing work, leveraging this perspective when providing feedback to team and presenting to client.
  • Participates and presents in New Business efforts and presentations, where appropriate.
  • Capable of effectively managing up and down the reporting structure.
  • Strategic Thinking & Leadership :
  • Provide and / or guide plan input.
  • Oversee planning processes and operational excellence across team.
  • Demonstrate problem solving and intervention when necessary.
  • Understand and analyze the root causes of problems and develop ways to rectify.
  • Guide and assist staff to arrive at potential solutions to problems / issues.
  • Ensures all relevant parties are informed and knowledgeable about client business challenges and opportunities as well as internal agency issues, changes in account status, etc.
  • Mentor, train, motivate and develop a media planning group while integrating appropriate extended team members such as search, social, and analytics.
  • Construct and deliver accurate, honest and timely performance management documents and ensure subordinates receive feedback from their line managers.
  • EDUCATION

    DEGREE / DIPLOMA

    AREA OF STUDY

    REQUIRED / PREFERRED

    Preferred

    EXPERIENCE

    MINIMUM EXPERIENCE

    AREA OF EXPERTISE

    REQUIRED / PREFERRED

    15 years of related media work experience

    Required

    At least 3-years’ experience with Pharma

    Required

    KNOWLEDGE, SKILLS AND ABILITIES

  • Competency with Microsoft Excel, PowerPoint and Word
  • Includes advanced Microsoft Excel functions / formulas : charts, graphs, pivot tables and VLookUp
  • Proficiency in media applications including MediaTools, KANTAR and Prisma
  • Business / Portfolio lead
  • Point of escalation
  • POC for senior client relationships
  • Strong business acumen
  • Strong communication and presentation skills
  • Assess an audience and tailor communication to meet specific needs
  • Team leadership
  • Champion for team excellence : talent, operational, product, client service
  • Participate in new business activity and agency growth
  • Drive organic growth
  • COMPETENCIES

    Communication :

  • Attentive and shows interest in the subject; expresses ideas clearly, concisely and professionally in oral and written communications.
  • Adapts communication style and depth of content to relevant audience.
  • Presentation :

  • Ability to establish an effective, professional demeanor and communication to influence one’s point of view.
  • Time Management :

  • Effectively plans ahead to ensure projects are undertaken and time is used efficiently.
  • The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s / applicant’s background, pertinent experience, and qualifications.

    SOLVE(D), an IPG Health growth accelerator agency, was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.

    It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE / AA / M / D / V / F.

    J-18808-Ljbffr

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Dir, Media - SVP?

    Sign up to receive alerts about other jobs on the Dir, Media - SVP career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $65,854 - $85,821
    Income Estimation: 
    $94,433 - $109,421
    Income Estimation: 
    $85,556 - $117,086
    Income Estimation: 
    $158,405 - $214,303
    Income Estimation: 
    $205,357 - $260,227
    Income Estimation: 
    $190,662 - $262,048
    Income Estimation: 
    $190,662 - $262,048
    Income Estimation: 
    $317,101 - $423,380
    Income Estimation: 
    $122,932 - $176,352
    Income Estimation: 
    $165,537 - $197,054
    Income Estimation: 
    $158,405 - $214,303
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Neon Nyc

    Neon Nyc
    Hired Organization Address New York, NY Full Time
    Regular - Fully-Remote, Regular - Hybrid, Regular - In-Office Job Description JOB SUMMARY Editor expected to work indepe...
    Neon Nyc
    Hired Organization Address New York, NY Full Time
    The SVP Strategic Planning Director is a strategic leader responsible for overseeing all aspects of existing business an...
    Neon Nyc
    Hired Organization Address Lakewood, NJ Full Time
    The Account Director is responsible for supervising her / his account teams and their resources. Central to the Account ...
    Neon Nyc
    Hired Organization Address MD Full Time
    The Medical Director assumes responsibility for understanding the scientific and clinical aspects of their assigned bran...

    Not the job you're looking for? Here are some other Dir, Media - SVP jobs in the New York, NY area that may be a better fit.

    Dir, Media - SVP

    IPG Health, New York, NY

    Management Dir - SVP

    McCann Health London, New York, NY

    AI Assistant is available now!

    Feel free to start your new journey!