SFMC Analyst

Job Description

The SFMC Developer/Analyst will join our MRM team and partner with our SFMC clients by creating campaigns, generating data driven strategies, communicating strategic recommendations, and finding and activating insights. The ideal candidate not only has email marketing, technical developer and program development experience but also has great data sensitivity and a strategic mindset.

Role: 

We are looking for a SFMC Developer/Analyst who will play a key role in executing complex journeys leveraging dynamic content and personalization driven by both SFMC and external data sources. As a SFMC expert you will use subject matter expertise to act as a trusted advisor using strategic and technical knowledge, industry and consulting experience, and knowledge of client’s business to deliver the optimal solutions for the client.

• Develop, and deploy marketing campaigns within Salesforce Marketing Cloud, including multichannel journeys and lifecycle email marketing, ensuring they are optimized for maximum engagement and conversion.
• Utilize custom AMPscript and SSJS logic blocks to create tailored solutions for email templates, landing pages, and other marketing assets.
• Integrate Salesforce Marketing Cloud with other platforms and databases to streamline data flows and enhance campaign efficiency.
• Develop and manage automated workflows and processes using Journey Builder, Automation Studio, and other Salesforce Marketing Cloud tools.
• Monitor campaign performance, generate reports, and provide insights to optimize future campaigns.
• Oversee data management tasks, including data imports, segmentation, and ensuring data integrity within the Marketing Cloud.
• Analyze customer information based on data capture models to carry out engagement and qualification strategies
• Identification of key segments, differentiating the most valuable, to build and optimize contacts and meet growth objectives.
• Strategy recommendations for new actions that promote engagement and contribute to customer lifetime value.
• Providing actionable recommendations, including A/B and multivariate testing, for the client based on analysis and data.
• Working with other areas such as BI, Digital and IT.
  
  

Requirements

• SFMC Developer or SFMC Consultant certified.
• 5 years of relevant experience in CRM, Digital Strategy, Analytics, Personalization.
• 3 years of experience in a technical role with Salesforce Marketing Cloud
• Relevant experience in deploying campaigns on SFMC: Einstein, STO, Path Optimizer, Journey Builder, Automation Studio and Marketing Cloud Intelligence
• Knowledge of E-mail and Journey Marketing, Analytics, Testing and experimentation, content, and strategic recommendations at platform level.
• Experience in methodologies, SFMC best practices and business requirements.
  
  

Competencies

• Knowledge of relationship marketing, inbound & outbound, digital marketing and automation.
• Knowledge of Marketing Automation, at strategic level, with SFMC
• Knowledge of data visualization platforms and tools, which allow identifying insights and presenting the results in a clear and concise manner.
• Excellent written and verbal communication skills with an open and collaborative communication style
• Analytical/problem-solving skills
  
  

At MRM, Relationship is our middle name.

We employ the most innovative talent in the industry to drive digital transformation for our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.

MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)

• Ideas power everything
• We’re Better Together
• We’ll figure it out
• Complexity can be managed
• It only counts if we deliver
• Technology is magic
• Celebrating Individuality
  
  

MRM is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.