What are the responsibilities and job description for the Digital Account Executive position at McDill?
McDill is Milwaukee’s most versatile branding, digital and design agency located in the heart of downtown. We are branding leaders, omni-channel marketing gurus, digital wizards and packaging masters. For 40 years, local, national and global clients have relied on us for our unique, effective solutions and strategies.
http://www.mcdilldesign.com
Summary
McDill is seeking a curious, highly-motivated Digital Account Executive who will oversee our key client accounts to lead and execute large omni-channel campaigns and brand activations. You are the internal brand spokesperson and act as the key link between the creative team and the client by managing the day-to-day digital marketing activities, ensuring overall client satisfaction is maintained and the digital strategic direction is successful. This is an in-person role that requires you to be at our Milwaukee office on a day-to-day basis.
Responsibilities
- Meeting with clients to determine the best strategies for reaching their business and project goals for their omni-channel digital marketing initiatives.
- Prepare detailed campaign briefs and statements of work, which include project/business objectives and tactics, timelines, deliverables, creative and content needs and budgets.
- Act as the internal brand spokesperson to ensure the brand’s digital activation aligns with the brand’s essence and tone.
- Develop and create the omni-channel digital marketing strategy and plan.
- Direct and oversee the work of copywriters, creatives and programmers to ensure the work aligns with the pre-set strategy, and proofread material before pieces are shared with clients.
- Develop and maintain project timelines, working closely with the internal project coordinator.
- Facilitate internal and client-facing project status meetings to ensure major project milestones are met.
- Review and approve monthly metric reports for campaigns, which include data collection, interpreting insights from the data, and recommendations for future/ongoing campaigns.
- Develop and maintain editorial calendars, create and publish content for McDill and clients.
- Regularly monitor digital trends and best practices for content and design for web, social media and lead generation, and educate the McDill team on these learnings.
- Review and manage client monthly project costs and budgets.
Qualifications:
- Bachelor’s degree in Marketing, Journalism, Advertising/PR or Digital Media, with 3-5 years of agency experience highly preferred.
- Experience managing digital campaigns and social media management, publishing and reporting for employers and clients.
- Excellent organizational and time management skills to manage multiple projects and prioritize tasks.
- Strong writing skills with attention to detail.
- Confident, driven and motivated, and places a high value on producing quality work.
- Strong ability to lead internal teams.
- Local to the Milwaukee area, as this is an in-person role.
