What are the responsibilities and job description for the Sales and Marketing Coordinator-II position at McKinley Homes?
Sales and Marketing Coordinator-II Salaried position-FT/In office
- Execute and/or participate in all Sales Administration functions for the Division as delegated by the V.P. of Sales and Marketing.
- Uphold a high level of organization.
- Represent McKinley Homes in a professional manner and be knowledgeable of all McKinley Homes communities.
- Act as a liaison between division initiatives and neighborhood level functions.
- Demonstrate an understanding and excitement regarding McKinley Homes outlook. This includes the opportunity to be a part of a team that is building a strong foundation of values and culture, and the ambition to grow the company into greatness.
- Report and track monthly sales, traffic, conversions, and analytics
- Price sheet updates/Sales Force updates
- Attend and participate in all sales meetings with agents
- Community Liaison for on-site sales agents
- Verify website floor plans, site maps, pricing are correct
- Analyze and report on traffic and sales trends to determine any needed marketing changes to maximize sales and margin results
- Follow the McKinley Homes BCTM process (Bringing Communities to Market) regarding community visioning, market research, buyer profiles, product development, sales center/model development, collateral materials, advertising plan and grand opening
- Oversee the opening and closing of sales centers and model homes
- Ordering signage and Flag replacements for existing communities.
- Grand Opening support, set up (sales center set-up/installs/trash service/ price sheets/signage /supplies/community start-up sheet/final plat to marketing with model, parking, mailbox kiosk marked)
- Involved in Competitive Market Analysis (CMAs) for new communities and land acquisitions
- Assist in marketing and advertising plans for all new and existing communities
- Travel to community sites in the Greater Atlanta area in a rotation as required
- Oversee signage strategy including locations, layout and execution
- Oversees/verifies all production of sales brochure material
- Reviews model home merchandising, including Sales Center set up
- Oversee grand openings and special events for communities and promotions
- Lead the process for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.
- Stays current on industry trends by attending seminars, reading industry periodicals, talking with consultants and staying involved with industry associations and events
- Work with other departments with updating changes as they occur.
- Other responsibilities as assigned by the V.P. of Sales/ Marketing
- Microsoft suite experienced. Proficiency in Excel/TEAMS
- Homebuilding, real estate or land development strongly preferred
- Experience in all aspects of developing and maintaining marketing communication and strategies to meet organizational objectives
- An understanding of social media technologies and effective strategies
- Strong knowledge of social media dashboards and google analytics, Zonda, Zillow, MLS, backend content/keywords
- Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment
- Willing and able to travel the greater Atlanta area to visits sites/communities
- Must be highly organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment
- Assist the VP of Sales and Marketing with different projects
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