What are the responsibilities and job description for the Marketing Director position at McKinley Marketing Partners?
The Director of Marketing will lead all marketing initiatives and brand development efforts for our client, a financial investment firm. We seek a positive, collaborative leader with strong interpersonal and communication skills who thrives in a team environment. The Director will craft and execute a comprehensive marketing strategy across digital and traditional platforms, strengthening our brand presence in the community and positioning the firm as the premier wealth management firm for discerning investors.
Responsibilities
- Partner closely with Managing Partners and Key Financial Advisors to generate leads and drive overall firm growth.
- Develop and execute a marketing strategy that supports the firm’s long-term vision and short-term objectives.
- Serve as the primary liaison with our external digital marketing agency.
- Craft a compelling value proposition across all marketing materials.
- Build relationships with firm leaders, key Centers of Influence (COIs), and external organizations.
- Oversee all aspects of online and offline marketing, ensuring a cohesive brand message.
- Coordinate high-quality marketing content creation to showcase the firm’s thought leadership.
- Collaborate with the Advisory Team to deliver an exceptional client experience.
- Manage the firm's website, implementing SEO best practices.
- Plan client appreciation events and gather feedback through satisfaction surveys.
- Measure, analyze, and report on marketing performance for continuous improvement.
- Research new marketing opportunities and conduct due diligence on vendors.
- Manage the firm’s marketing budget efficiently.
Qualifications
- 5-7 years of progressive marketing experience, ideally within a professional services firm.
- A strong desire to thrive in a small-company, entrepreneurial environment.
- A proven track record of successful marketing strategies and plans.
- Experience in public relations, media communications, and event planning.
- Strong creative writing skills and confident presentation abilities.
- Proficiency in social media platforms, SEO, email marketing, video production, graphic design, and website management.
- Outstanding interpersonal skills with the ability to engage at all organizational levels.
- A passion for supporting financial advisors and contributing to firm growth.
Education
- Bachelor’s degree in marketing, business, or related field.
