What are the responsibilities and job description for the Marketing Director position at McKinley Marketing Partners?
Our client, a financial advisory firm, is seeking a dynamic and results-driven Director of Marketing to lead our marketing strategy and execution. This full-time position will be responsible for developing and implementing comprehensive marketing plans to enhance brand visibility, drive client engagement, and support the growth of our wealth management services.
Responsibilities:
- Develop and execute innovative marketing strategies that align with the company’s goals and objectives.
- Oversee the creation of engaging content for various platforms including social media, email campaigns, and the company website.
- Manage marketing budgets and analyze return on investment for marketing initiatives.
- Collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels.
- Monitor industry trends and competitor activities to identify new opportunities for growth.
- Lead a team of marketing professionals, providing direction and mentorship to encourage professional development.
- Coordinate events and promotional activities to enhance client relationships and attract new business.
- Utilize analytics tools to assess the effectiveness of marketing campaigns and make data-driven decisions for future initiatives.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
- 5 years of experience in a marketing leadership role, preferably in the financial services sector.
- Proven track record of developing successful marketing campaigns and achieving measurable results.
- Strong understanding of digital marketing strategies, including SEO, PPC, and social media marketing.
- Excellent communication and interpersonal skills, with the ability to build relationships at all levels.
- Creative thinker with a strong analytical mindset and problem-solving skills.
If you are a passionate marketing leader looking to make a significant impact in a growing wealth management firm, we encourage you to apply for this exciting opportunity!
McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.
