What are the responsibilities and job description for the Marketing Image Researcher position at McKinley Marketing Partners?
We are on the lookout for a talented Marketing Image Researcher to join our clients' team in a fully remote capacity. This role may transition into a contract-to-hire opportunity and is essential for supporting a leading provider of premium entertaining and educational video subscription services.
The Marketing Image Researcher will be responsible for the research and selection of creative visuals that effectively represent our products, enhance customer engagement, and convey our brand's narrative. This role involves full accountability for the marketing department’s image budget, as well as overseeing image acquisition, licensing, and copyright clearance for both in-house marketing initiatives (including digital, direct mail, and product packaging) and collaborations with third-party distributors.
Key Responsibilities :
- Conduct and manage research to select creative imagery that aligns with product representation and marketing strategies.
- Oversee intellectual property management within the marketing department, including image acquisition, licensing, copyright clearance, and vendor invoicing.
- Create and manage the annual budget dedicated to marketing imagery.
- Develop business cases and strategic plans for further investment in imagery needs across marketing.
- Ensure consistent brand imagery across all marketing channels.
- Integrate imagery that effectively conveys core messages aligned with marketing campaign objectives.
- Negotiate optimal terms for business relationships concerning image acquisition and implementation.
- Understand key business goals and contribute creatively to drive the business forward.
Qualifications :
McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.
