What are the responsibilities and job description for the Paid Search Specialist position at McKinney?
Purpose
Build, execute, and optimize paid search campaigns to achieve client business objectives. From keyword level performance to recommending adjustments to copy, our goal is to drive the most effective business results for our clients.
Responsibilities
- Build foundation knowledge of paid search from quality scores to bidding
- Develop a deep understanding of how search algorithms work from a consumer perspective, paid advertiser perspective, and organic listing perspective.
- Learn the fundamentals of SEO and how they impact paid search campaigns
- Execute end-to-end campaign execution (setup, optimization, insights, reporting, and billing).
- Be consistently curious and inquisitive – learn how platforms work, and more importantly, learn how to game them
- Collaborate with internal teams and communicate with media partners to ensure that the campaign is set up to report on the right metrics
- Implement conversion and tracking tags that align measurement and optimization with client KPIs
- Perform analysis in Excel, Tableau, SQL or Python to mine for insights and solve challenges
- Create regular performance reports communicating the highlights to strategy & stewardship team and/or client
Professional Knowledge and Skill Sets
- Participate in internal team meetings on key topics or with important media/technology partners
- Develop time management skills to prioritize and re-prioritize tasks regularly
Experience
- 1-2 years of experience in working in an advertising or digital marketing environment
- Experience paid search, social, programmatic media buying or similar self-service platforms is preferred but not required
- Entry-level knowledge of Microsoft excel, Python, Tableau, and/or Google Data Studio
Salary Range
Our estimated range for this role is $60k - $70k
Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.
We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. We also meet with department leaders 3x/year to ensure we are supporting employees in living into their full potential. Our promotions are not limited to a specific time per year. Promotions are tied to performance.
Right To Work In The US
You must be authorized to work in the US for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.
McKinney is a place where everyone can grow. Studies have shown that marginalized communities such as women, LGBTQ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.
We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule. We look forward to meeting you!
Salary : $60,000 - $70,000
