What are the responsibilities and job description for the Marketing Specialist Job at Medacuity, Llc in Westford position at Medacuity, Llc?
At MedAcuity, we work at the intersection of healthcare, technology, and innovation in partnership with MedTech companies and innovators to develop software-driven medical devices, robotic technology, embedded systems, and computer vision solutions. We are looking for a Marketing Specialist who will play a key role in assisting in the development and execution of marketing campaigns to raise awareness, nurture existing clients, generate demand for our services, and to ultimately increase sales. We are seeking an individual who has the ability to work independently with general supervision and directional guidance.
JOB DUTIES & RESPONSIBILITIES
- Support the organization’s initiatives with the planning, execution, and tracking of marketing programs.
- Development and execution of industry conference strategy and execution, with a focus on yielding results.
- Collaborate with the sales team to develop effective marketing campaigns aligned with identified trends, target market segments, and content themes.
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics, creating reports, and providing analysis.
- Oversee the company’s social media accounts.
- Maintain the company website.
- Manage relationships with specific external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness.
- Perform competitive research and analysis as assigned.
- Assist in writing and editing sales and marketing materials that can include presentations, collateral, case studies, podcasts, marketing campaign emails, and internal-facing communications.
- Continually perform data hygiene and management of CRM data.
- Embody company values in work performance, decision making, and in all interactions.
- Perform other duties as may be required.
- Abide by and ensure compliance with MedAcuity’s policies, including Information Security and Quality Management Systems.
QUALIFICATIONS
PREFERRED SKILLS
COMPETENCIES
EDUCATION
LI - ONSITE
Applicants for employment at MedAcuity, LLC are considered without regard to race, color, religion, sex, sexual orientation, gender-related identity / appearance, pregnancy, age, genetic information, national origin, status as a Vietnam Era or disabled veteran or membership in the uniformed services, physical or mental disability, or any other legally-protected classification.
MedAcuity is an equal opportunity employer.
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