What are the responsibilities and job description for the Digital Demand Generation Lead, New Markets position at MedBridge, Inc.?

Job Type

Full-time

Description

Join the team shaping the future of healthcare! Medbridge is a dynamic software company working with the country's largest healthcare providers to build technology solutions helping patients get better faster, while decreasing the overall cost of care. Our Marketing team is growing and looking for an experienced Demand Generation Lead to help us take on new markets.

We hire in the following states : AZ, CO, FL, GA, IL, IA, KS, MA, MI, MN, MO, NC, NY, OH, OR, PA, TN, TX, UT, VA, WA, WI.

The U.S. Healthcare industry is going through a transformation. Patients want access to better healthcare tools and experiences and healthcare systems are stretched beyond capacity and adapting to the new normal after the pandemic. In this role you'll be working on the teams that are being tasked with solving these problems.

Role Overview

We are seeking a curious and results-driven Demand Generation Lead to develop and execute strategic marketing initiatives focused on driving lead generation for new enterprise and mid-market digital care segments. This role is pivotal to growing our digital care customer base in new markets while maintaining brand and product cohesion across campaigns. The ideal candidate is an experienced digital marketer with a healthcare background who possesses a passion for storytelling and a data-informed approach to demand generation.

Why work at Medbridge?

We are mission driven. At Medbridge, our mission is clear - we want to help everyone move well, feel well, and live well.
You'll make an impact here. 300,000 clinicians use our products daily, impacting millions of patients. In this role, you help create experiences that impact these important leaders.
Our customers love Medbridge! We work with 9 of the top 10 Private Practice and hospital systems nationwide, and 6 of the top 10 home health organizations. have a nearly 100% client retention rate and are continuing that work in 2024 and beyond.

Key Responsibilities :

Lead Generation - New Markets

Develop and implement targeted demand generation strategies to drive leads for enterprise and mid-market accounts in new and emerging markets.

Collaborate with sales teams to align on positioning, lead qualification and pipeline-building initiatives.

Align with the digital team to optimize inbound channels to drive top-of-funnel opportunities.

Lead Nurture - New Markets

Develop and maintain ongoing campaigns for enterprise and mid-market segments, ensuring consistency and quality lead generation.

Work with the email team to manage the development of new automated workflows and personalized content to nurture leads based on their position in the buyer's journey.

Analyze and report on campaign performance, making data-driven recommendations to improve results over time.

Product and Content Launches :

Assist in planning and execution of product and content launch campaigns, ensuring integration with lead generation and nurture efforts.

Work cross-functionally with product, content, and sales teams to create compelling campaigns that resonate with target audiences.

Campaign Management :

Work hands-on in the management of digital and email campaigns targeting new markets

Ensure cohesive messaging across all demand generation activities, including paid ads, email, content, webinars, and events.

Assess campaign alignment with the company's overall brand strategy and product positioning, while confidently testing and adjusting copy and creative as needed

Qualifications :

3-5 years of experience in enterprise demand generation preferably within a high growth, SaaS-based, environment.

Healthcare industry experience to effectively understand the nuances of the market, build strategy, and organize campaigns tailored to healthcare audiences.

Proven track record of developing and executing successful lead generation and nurture programs using content marketing, paid ads, email, SEO and ABM strategies.

Exceptional communication and storytelling skills with the ability to organize campaigns and drive brand consistency.

Strong understanding of customer segmentation, audience building and targeting for enterprise and mid-market customers.

Proficient with HubSpot, Salesforce, Google Analytics 4

Data-driven mindset with predisposition toward simplicity in order to align the team around a key performance metric.

Values :

Excellence : A job worth doing is a job worth doing RIGHT.

We believe that excellence is never an accident. It's the result of high intention, sincere effort, and intelligent execution.

We are change-makers who push the boundaries of what is possible, continually reimagining patient care.

We realize that our work impacts people's health and demands that we hold ourselves to the highest possible standards.

We know a good thing when we see it; when exceptional talent comes our way, we hire them and help them grow.

We understand the value of time, and we give our best effort everyday because we have a day in which to give it.

Fortitude : Our goals are big. Our dedication is bigger.

We embrace ambitious and challenging projects with confidence in our ability to achieve them together.

We are courageous as we venture into the unknown.

We persevere in the face of difficulties.

We do not let perfection be the enemy of progress; we focus on taking the next best step forward.

We take ownership of our mistakes and of our successes, and we learn from both.

Service : We work for something more important than ourselves.

We care deeply about our colleagues, customers, and patients, ensuring our work at Medbridge has a lasting impact.

We take a multi-disciplinary, data-oriented approach to solving problems.

We lead with confidence and humility, embracing a servant-leadership mindset as we support and challenge one another to reach our shared goals.

We know that if we do great work, we help people live healthier lives.

Salary Range : $100,000- $120,000

At Medbridge, salary ranges are assigned to a job based on 3rd party salary benchmark surveys. Individual pay within this range is informed by the candidate's skills, capabilities and experience.

We embrace diversity and are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. No matter your background, your orientation, your identity expression, or whatever else makes you unique, if you want to raise the bar and join an amazing team of passionate people, then we'd love to work alongside you at Medbridge.

Now it's your turn. If you liked what you've read and think Medbridge would be a great career choice for you, apply now and our Talent Acquisition team will follow up with you shortly after.

Salary : $100,000 - $120,000

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Digital Demand Generation Lead, New Markets

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