Associate Marketing Director

Summary:

An online live event company in the Healthcare space is seeking an Associate Director, Audience Engagement. As an Associate Director, you will be an integral member of the audience engagement team and will be responsible for registrations, engagement metrics, and growth for live in-person attendees. Specifically, you will be responsible for orchestrating, optimizing, and overseeing marketing strategies to achieve goals for live programs with a concentration in the oncology space.

Responsibilities:

• Create and execute omni-channel marketing strategies to drive traffic and engage audiences to live events for healthcare professionals
• Implement and monitor marketing campaigns to meet organization’s attendee, registration, and revenue goals and minimums
• Implement growth strategies, identify partner opportunities and provide support for brand elevation in a competitive marketplace
• Liaison between external and internal stakeholders (e.g.: Sales Planning, Business Intelligence, Client Services, Program Marketing, Finance, Contracting, Sales Ops) to create and communicate audience and member plans, forecasting and client solutions, including:
• Coordinate with the Program Management team to develop timelines for marketing plans
• Collaborate with the Product Management team to project and track program performance as it relates to registration and driver traffic
• Work with social media specialist(s) and Data Analytics
• Adopt and utilize Salesforce/Exact Target marketing automation tool to manage and optimize campaign performance
• Optimize email and e-newsletter tactics
• Provide ongoing reporting and analysis to inform and support business decisions including analyzing response rate trends to inform deployment of outbound e-mail, onsite tactics, partnerships, and social
• Conducting platform (Exact Target/Aventri/Virtual Platform) tracking analysis of web pages and specific activities to provide insight of user engagement behavior
• Creating and disseminating summary reports (e.g., email and onsite channel performance reviews) to update stakeholders

Qualifications:

• Events marketing experience in multi-channel marketing (required)
• Knowledge of CME (Continuing Medical Education) landscape as it relates to the Healthcare industry and direct-to-physician marketing
• Exceptional in-person marketing strategy and campaign management skills
• Experience with web analytics including engagement & marketing channel (such as Adobe Omniture)
• Must be proactive and detail-oriented
• Strong ability to multi-task in a fast-paced environment autonomously
• Excellent teamwork, written and verbal communications skills
• Strong organizational, operational, analytical, and project management skills
• Strong ability to represent and communicate data-driven analysis to various departments
• Advanced MS Excel, Word, Tableau, Marketing Automation tools, PowerPoint skills and presentation skills
• Education: BA/BS in marketing is preferred
• Working knowledge of HTML

This job is being represented by Media Recruiting Group, the premier recruiters for digital media, AdTech, MarTech, Media SaaS and related companies. In business for 25 years, we place quality at the heart of all that we do. Clients include: AdTech companies, Digital Publishers, Digital divisions of Media Companies, SaaS (Software as a Service) / Enterprise, Programmatic... Sell Side Platforms (SSP), Ad Exchanges, Demand Side Platforms (DSP), Marketing Technology companies, Ad Agencies, Data Providers, Aggregators, & DMP’s, Video, Social, Mobile companies, Behavioral Targeting companies, Media Buying Platforms, Lead Generation/Co-Registration companies, Ad Serving Platforms, Rich Media companies.

Required Notification: Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc. That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies. It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc. And every job may have a unique requirement. And every job could come in higher or lower than the range we are given. We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states. In the case of sales people, most time it is also a function of their contacts. If the job is an analyst, analytical skills and experience matter. Etc. This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate. Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states. Thus, know that anything we note in a salary range does NOT include such other compensation elements. And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit. We are a 3rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job.

Qualified by all of the above, for this job with requisite/required years of the required experience and skills, the minimum and maximum salary is approximated at $115,000 and $125,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation. Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.