Media Account Director

Account Director

Media Works is looking for a motivated Account Director with 10 years’ experience. We are a highly respected, fast paced, energetic integrated marketing agency located in Baltimore, MD. The agency has been in the business for over 36 years, serving a diverse client list.

Position Summary :

The Account Director position at Media Works offers a unique opportunity to work hands on and client facing across multiple channels. This role is responsible for the high level strategy, research, planning, negotiation, purchase, and placement of all media for existing clients and new business. As the Account Director your role will straddle traditional and digital / social planning and buying capabilities. In our highly collaborative environment, this future employee will also be responsible for training, delegating, and advising others on their client teams. This position is considered exempt under the Fair Labor Standards Act (FLSA).

Position Responsibilities and Requirements :

• Act as liaison between media vendors, the client, and the agency.
• Meet with traditional and digital media representatives to request and analyze proposals and packages.
• Keep a strong pulse on new and emerging media changes and provide fresh ideas to grow client business.
• Gather, organize, and present competitive industry research and prepare market analysis.
• Collaborate with your team to build out strategic media plans that best meet client goals and objectives through multi-platform plans inclusive of traditional, digital, and social.
• Lead internal and external client meetings including presentations, reporting, and strategy sessions.
• Maintain a positive, professional relationship with our clients, as a true media partner.
• Strong established relationships with area media partners and an understanding of the TV, print, radio, OTT, OOH, digital, and social media (Facebook, Instagram, Pinterest, Twitter, TikTok, LinkedIn) landscapes.
• Ability to think strategically through all phases of media recommendations, audience targeting, execution, and analysis.
• Understand rating estimates (TV & Radio) as well as digital performance metrics / KPI measurements.
• Avails media and negotiates best rates, CPM’s, CPP’s, special time parameters, value-added sponsorships, and promotions, bonus impressions, e-newsletters, etc.
• Build Radio and TV schedules, compile digital media into digital planning documents, develop audiences in social media platforms & execute media plans.
• Create insertion orders and book media.
• Media execution project management, including asset tracking / trafficking, process control / adherence, and QC monitoring.
• Process changes on media buys and confirmation paperwork.
• Analyze post buys and work with stations to make up under delivery weight or impressions.
• Work collaboratively with team members to develop monthly performance reports, make ongoing performance optimization, strategy improvement, and best practice recommendations.
• Resolve billing discrepancies.
• Support a learning culture by training media coordinators and interns at the agency.
• Interest, passion and excitement for the media industry, that fosters new ideas and media strategy.

Experience, Education, and Skills :

Physical Requirements :

Media Works is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We provide reasonable accommodation to individuals who have a disability and meet the skill, experience, education, and other job-related requirements of the role to allow the individual to perform the essential functions of the job.