What are the responsibilities and job description for the Email Content Specialist Job at Mediabarn Staffing in Vienna position at Mediabarn Staffing?
Job Description
Email Systems Data and Content Specialist : Ensure maximization of data and content in support of delivering personalized and accurate email marketing communications. This role will pay particular focus to email systems data and content management and enable daily targeting file operations, delivery, and quality assurance of email campaigns. Role will require email service provider systems expertise, attention to detail in entering email content, and application / enablement of data delivery from marketing automation tool to email service provider in support of delivering emails to members. Works on assignments requiring considerable judgment, attention to detail, with high impact to member experience. Individual should be able to complete tasks and collaborate with team members with minimum supervision required.
Primary Responsibilities :
- Act as main liaison to Campaign Execution Team in delivering email experiences for Marketing SCRUM teams, Marketing Production teams, Trigger Email Validation teams
- Act as main liaison to Email Marketing Strategy team as it pertains to delivery and deployment of seamless member experiences
- Enabling implementation of email marketing content and daily operations of emails systems data delivery and Quality Assurance
- Ensuring timely activation of promotional email content
- Identifying, defining, and implementing email data enablement process improvements
Day to day tasks will include :
o Processing opt-outs
o Updating internal seed lists
o Monitor and facilitate NBA, BNB, Trigger File Delivery in SFMC
o Validating daily email send quantities
o Confirming journey builder, automations, and trigger email automations are functioning as expected
o Monthly data back up of Master Content Data Extension housed in Salesforce Marketing Cloud
o Establishing Communication Codes in the Salesforce Marketing Cloud
o Documenting and Tracking Communication Codes in Content Management Spreadsheet
o Sharing Communication Codes with Marketing Stakeholders and developing any associated campaign versioning
o Troubleshooting any identified issues with Communication Codes
Additional duties may include :
o Custom Data Extract Automation errors to Orchestration Team / PEGA response file output
o Resolving missing response file data with SFMC
o Missing / incorrect data in PEGA table impacting Tableau dashboard analytics
o Automation errors in SFMC
o Journey Builder errors in SFMC
o SFMC support tickets
Required experience :
Requirements
Desired experience :
business priorities and goals.
Qualities :
strong communicator - both written and verbal, proactive, takes initiative to find opportunities to make an impact, active contributor in meetings, natural leader, builds strong relationships, earns respect from colleagues
Benefits
Fulltime Hourly Employees are eligible for :
Free Health Insurance
Free Dental Insurance
Free Life Insurance
Vision Insurance
Short-term disability Insurance
401k
Paid Time Off
Paid Holidays
