What are the responsibilities and job description for the Account Director, B2B Marketing position at Mediabistro?
Washington, District of Columbia, United States
Account Director – B2B Marketing, Digital
The D.C. office of Weber Shandwick is seeking an enthusiastic, driven digital strategist to join our high-energy, high-performance team.
The ideal candidate should have a passion for digital innovation and telling brand stories across digital platforms. To be successful in this role, this individual has a solid digital marketing background that includes ideating digital content, analyzing results, and developing digital-specific project plans. The candidate will have the ability to successfully collaborate and thrive in a fast-paced environment, with responsibility across all aspects of the work we do – from helping to build digital strategies to constructing efficient nurture journeys and concepting content production.
If that is you, let’s talk!
What we're looking for :
- Experience in integrated digital marketing strategy and execution
- Ability to build fully integrated marketing strategies for major campaigns, product launches, and digital assets for the world's biggest brands
- Experience in conducting research of various types such as market landscape, persona, competitor, and content research
- A solutions-oriented, resourceful, and collaborative contributor to the success of both their clients, team, and agency
- Experience in development of project plans, calendars, and workflow processes
- Strong client management and counsel skills
- Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
- Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning, and PR
- Strong understanding of digital analytics, measurement, and performance-driven insights
- Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance, or higher education, etc.) or relevant growth / performance marketing experience
- Background in demand gen, lead gen, sales enablement, ABM, and email marketing
- Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice
The Essentials :
Additional Responsibilities :
Basic Qualifications :
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including :
Salary range : $95,000 - $125,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s / applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website.
J-18808-Ljbffr
Salary : $95,000 - $125,000
