What are the responsibilities and job description for the Digital Advertising Specialist (Independent Contractor) Job at ITHAKA in Contine position at Mediabistro?
ITHAKA’s mission is to expand access to knowledge and education around the world. Our services — Artstor, JSTOR, Portico, and Ithaka S R — enable people everywhere to learn, to grow, and to overcome historical barriers to education. In carrying out our mission, as employees we feel a deep responsibility to each other and our well-being, and are committed to building and sustaining a diverse, equitable, and inclusive workplace.
The Role
The ITHAKA marketing team seeks an independent contractor for the role of Digital Advertising Specialist (Independent Contractor) to enhance and execute digital marketing activities, particularly in paid search and paid social media advertising. In this role, you will focus on managing and optimizing Google Ads and LinkedIn campaigns, with an emphasis on ad account management, strategic audience targeting, ad development, performance tracking, and evidence-based adjustments to ad campaign strategies. You are expected to work remotely from within the continental United States, dedicating approximately 20-25 hours per month, with potential adjustments based on campaign needs and seasonal trends. This role offers a unique opportunity to collaborate with a mission-driven organization dedicated to expanding global access to knowledge and education.
Objectives
- Increase brand awareness, engagement, and conversions through digital advertising.
- Optimize ad spend for maximum ROI.
- Align advertising efforts with overall campaign marketing goals across ITHAKA’s portfolio of products and services.
Scope of Services
Strategy and Planning
Campaign Development and Execution
Paid search advertising (Google Ads) :
Paid social media advertising (LinkedIn) :
Optimization, Performance Tracking, and Reporting
Collaboration and Compliance
Timeline and Milestones
Work Authorization and Sponsorship
ITHAKA is not currently considering candidates who require any type of immigration sponsorship (additional work authorization or permanent work authorization), now or in the future, in order to work in the United States.
Compensation
At ITHAKA we believe in openness and equity. Part of living those values is our commitment to clarity about salary ranges, so candidates know what to expect. The starting pay for this freelance position ranges from $75 to $100 per hour. Hourly pay may vary with job-related knowledge, skills, and experience.
Work for ITHAKA
We are committed to our organizational values of belonging, evidence, speed, teamwork, and trust. We take inclusion seriously. Belonging is one of our core values, and it shows in our vibrant culture. People from a wide range of backgrounds work at ITHAKA, and we believe that unique perspectives help us realize new insights and build better solutions.
We want to work with people who are passionate about ideas like these and who wish to contribute their perspectives and talents to ITHAKA’s mission. We enthusiastically welcome applications from people of all underrepresented backgrounds and credentials. We want to hear your story and include your perspective in the transformative work we aim to do.
Although ITHAKA has physical offices in New York and Ann Arbor, Michigan, our employees are distributed across the continental United States. At this time, we’re not considering candidates who are unable to work and reside in the continental U.S.
Candidates may apply by submitting an application online through our career site. If you have any questions about your application, please contact us at careers@ithaka.org. ITHAKA is committed to providing reasonable accommodations; if there’s anything we can do to accommodate any portion of the application or hiring process, please contact us at accommodations@ithaka.org.
We are proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants receive consideration for employment without regard to race, color, sex, national origin, gender identity, sexual orientation, age, religion, domestic violence victim status, veteran status, disability, history of disability or perceived disability, or other status protected by law.
J-18808-Ljbffr
Salary : $75 - $100
