What are the responsibilities and job description for the Field Marketing Lead position at Mediabistro?
About the role
We are seeking an experienced Field Marketing Lead to build and scale our global field marketing team. You will develop and execute comprehensive strategies that drive revenue growth and shape our market perception across key accounts and territories. This role requires a sophisticated understanding of B2B marketing, with demonstrated success in field marketing and working with ABM teams in order to create a growth engine. Working closely with our Sales and Product teams, you'll create compelling programs and flywheel motions that empower the Sales team to achieve their revenue targets through strategic marketing programs, sales tools, measurement, and field engagement initiatives.
Responsibilities :
- Build and lead a high-performing, global field marketing team
- Develop and execute comprehensive demand generation strategies that directly impact pipeline and revenue goals
- Have the ability to design and implement sophisticated ABM programs targeting strategic accounts
- Create and manage field marketing initiatives that amplify our presence in key markets
- Establish and optimize lead qualification processes and scoring mechanisms
- Partner with sales leadership to align demand generation programs with territory and account-specific goals
- Define and track key performance metrics across all demand generation programs
- Lead budget planning and allocation across multiple programs and regions
- Develop and execute multi-channel marketing campaigns that integrate digital, field, and account-based strategies
- Drive marketing qualified lead (MQL) generation while maintaining high conversion rates through the funnel
- Lead the development of targeted content and programs for different market segments and buyer personas
- Manage technology stack optimization and reporting for demand generation activities
- Build strong relationships with sales, product marketing, and other key stakeholders
- Drive continuous improvement in program effectiveness through data analysis and feedback loops
You may be a good fit if you :
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