Manager, Applied Media Analytics

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Job Description

The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.

This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Manager is an entry level management role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients' operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment.

Responsibilities

Execute, manage, and deliver best-in-class measurement & insight to inform communication strategyWork across multiple teams on client specific projectsAnalyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiencesBuild frameworks that capture campaign performance, inform optimizations and impact future plansLead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROIConstruct and execute "test and learn" measurement and consumer research roadmaps tied to business goalsEvaluate new and current data partners and new approaches for highest quality resultsWork in partnership with client research, insights and analytics team; have deep knowledge of client's business goals and challengesProactively educate internal and external clients on research, tools, technology, and approachesMine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business resultsMerge quantitative and qualitative insights into cohesive story to drive marketing strategyCommunicate opportunities, learnings, and recommendationsProactively educate internal and external clients on research, tools, technology, and approaches; communicate complex concepts to non-technical audiencesInform media targeting and budget allocations to ensure client advertising investment is optimized to drive resultsHelp answer client questions, create client-ready presentations and present at client meetingsDevelop research approaches to address complex research and measurement challengesApply data to solve business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation

Qualifications

Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights3 years in media / marketing research, consumer insight, business consulting, or digital advertising research / analytics / insightStrong grounding in traditional and digital media research (control / exposed methodologies, market mix modeling)Experience with statistical software packages, especially SAS and SPSS, strongly preferredExperience with Python and / or SQL strongly preferredExperience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)Demonstrated ability to work with large data setsExperience with multiple methodological approaches for consumer, media and brand insightStrong grounding in traditional and digital media research, such as advertising effectiveness, ROIExperience with visualization tools such as Tableau, GoodData, Datorama is a plusStrong verbal and written communication skillsExcellent Microsoft Office skills; PowerPoint and advanced ExcelAbility to work independently and in a team setting while effectively managing priorities

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include :

Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health / Wellness / Comfort reimbursements to help you invest in your future and work / life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTAC[redacted]. All your information will be kept confidential according to EEO guidelines.

Compensation Range : $87,210 - $137,190 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02 / 15 / 2025.

LI-HYBRID

24-11723

Salary : $87,210 - $137,190